B2B marketing manager

You Platforms; Leeds; On-site; GBP 40,000 - 55,000; Full time

Job summary

A growing digital content agency in Leeds is seeking an experienced marketer to lead their B2B communications strategy. The ideal candidate will have over 5 years of experience in marketing, focusing on data-driven strategies that achieve revenue growth. Responsibilities include creating content and executing lead generation strategies. The role is office-based with flexible working options after probation, offering competitive benefits including 28 days of holiday and a dynamic work environment.

Benefits

28 days holiday plus bank holidays

Flexible working after probation

Birthday off

Qualifications

• At least 5 years of experience in a B2B marketing role.
• Proven experience with SEO and PPC campaigns that drove leads and sales.
• Strong communication skills and meticulous attention to detail.

Responsibilities

• Update our digital presence, including websites and emails.
• Create high-quality written content and social assets.
• Test and refine marketing tactics using data.
• Research content online, by phone, and in person.
• Predict, manage, and solve problems independently.
• Develop a network of contacts.
• Support commercial goals with the wider team.
• Execute lead generation strategies to drive growth.
• Analyze and report on marketing activity effectiveness.
• Support business development with sales collateral.

Skills

B2B marketing experience

Data-driven marketing strategies

SEO knowledge

PPC experience

Excellent communication skills

Attention to detail

Job description

Location:Fantastic Leeds city centre location

Work model: Office based, with flexible working after probationary period

Holiday: 28 days, plus bank holidays and your birthday

You Platforms is a content agency with owned audiences. We create top-quality content that attracts and engages high value audiences, and produce results-driven client campaigns that get results.

We’re a growing group of digital brands — including Leeds-List, Yorkshire-List and Manchester-List — with trusted local audiences who come to us for inspiration, ideas and insider knowledge.

We’re looking for an experienced marketer to take responsibility for our business-to-business communications strategy, lead generation and implementation.

What we're looking for:

You’ll be a marketing professional withat least 5 years experience in a B2B marketing role that is used to creating data-driven lead-gen and marketing strategies and delivering them through owned and external channels.

You’ll need an excellent understanding of the media world and be able to demonstrate how you’ll reach new prospects and markets for our brands that results in revenue growth.

You’ll be working hand-in-hand with the commercial team and leadership to convey the value of our proposition through our digital channels and sales collateral alongside delivering your data-driven marketing strategy that leads to growth. This is a hands-on role, so you’ll be creating website copy, decks, social assets, and SEO/PPC campaigns but to name a few.

As a business that prides itself on quality engagement, we’re not interested in vanity metrics buttangible commercial impact.

Experience required:

Min. 5 years of experience in a full time B2B marketing role

We’re looking for evidence of your knowledge of digital marketing, including SEO and PPC and how this impacted leads and sales

You’ll need excellent communications skills and fantastic attention to detail

What you'll be doing:

• Updating our digital presence, including our websites and emails
• Create high quality written content and social assets
• Use data to test and refine marketing tactics and strategies
• Meticulously research content online, by phone and in person
• Using initiative to predict, manage and solve problems on your own
• Building relationships and developing a network of contacts
• Working with the wider team to support our commercial goals and objectives
• Create and execute a lead-generation strategy to drive growth
• Analyse and report on the effectiveness of marketing activity to the leadership
• Support business development with sales collateral