Associate Director - Solutions Marketing

Entrepreneur First; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A global financial services leader in London seeks a B2B Product Marketing Manager to lead go-to-market planning for new product launches. The ideal candidate will have extensive experience in product marketing and AI concepts, with strong skills in simplifying complex information and developing impactful marketing content. Responsibilities include collaboration with sales teams and cross-functional partners. Candidates should possess an advanced degree or relevant certifications and be adept at managing multiple projects effectively.

Qualifications

• Demonstrated experience in B2B product marketing with a successful track record.
• Strong ability to simplify complex topics into compelling narratives.
• Excellent written and verbal communication skills.

Responsibilities

• Lead go-to-market planning for new product launches.
• Develop high-impact content for marketing materials.
• Leverage AI tools for market and competitive research.
• Support sales enablement with compelling collateral.
• Collaborate with cross-functional teams to deliver campaigns.

Skills

B2B product marketing experience

Simplifying complex topics

Excellent written and verbal communication

Understanding of demand generation techniques

Analytical mindset

Project management tools proficiency

Collaborative approach

Proficiency in AI concepts

Implementing AI-powered solutions

Education

Advanced degree or relevant certifications

Tools

Asana

Confluence

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies

• Demonstrated experience in B2B product marketing in a global financial or fintech environment, with a track record of successful go-to-market strategy and product launch execution
• Strong ability to simplify complex topics into compelling narratives for technical or regulatory audiences
• Excellent written and verbal communication skills, capable of producing quality content across formats
• Understanding of modern demand generation techniques and how product marketing contributes to growth
• Analytical mindset, comfortable with working in data, interpreting results, drawing insights
• Ability to manage multiple priorities and projects in parallel with minimal supervision
• Proficiency with marketing tools and platforms, including project-management tools like Asana or Confluence.
• Collaborative approach; experience working across teams (sales, product, branding) to drive alignment and impact
• Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency
• Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use

Education

• Advanced degree or relevant certifications (e.g. in marketing, data, AI)

Responsibilities

Lead go-to-market planning and execution for new product launches and feature updates across Moody’s compliance, risk, investigations, supply chain, trade credit, tax, and strategic partnerships solutions

• Develop high-impact content (e.g. brochures, interactive product demos, webpages, blog posts, presentations, case studies, sales collateral) that tells a simpler story of complex capabilities)
• Leverage AI agents to perform in-depth market and competitive research to inform positioning, messaging, and enablement materials
• Support sales enablement: Provide compelling product collateral, trainings and insights to sales teams globally that enable them to sell more confidently and effectively
• Collaborate with cross-functional teams: product strategy, branding, demand-generation, sales leadership, customer success, to deliver integrated, multi-channel campaigns
• Actively engage stakeholders and customers: run interviews, collect feedback, test messaging, learn what resonates
• Monitor emerging trends (especially around