Area Sales Manager - – East Midlands/Yorkshire/Lincolnshire

Decora Blind Systems Ltd; Nottingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading home solutions provider is seeking an experienced Area Sales Manager to drive sales growth across Nottingham and surrounding areas. You will build key relationships with trade customers, identify new opportunities, and promote a diverse product range. The ideal candidate is ambitious and target-driven, with at least 3 years of direct sales experience in a field role. A full driving license is essential for travel throughout the territory, and benefits include a company car and generous leave policy.

Benefits

Company car

32 days annual leave with additional for long service

Qualifications

• Experience of dealing with a large number of customers.
• Minimum of 3 years’ relevant field experience in direct selling to trade customers.
• Must have a full, clean current driving license.

Responsibilities

• Achieve and exceed agreed sales, margin, and growth targets.
• Identify upselling and cross-selling opportunities.
• Support product launches and promotions.
• Conduct regular customer visits and reviews.

Skills

Autonomous worker

Self-motivated

Customer relationship management

B2B sales experience

Field sales experience

Job description

Field-based – East Midlands/Yorkshire/Lincolnshire

Role Purpose

The Area Sales Manager is responsible for driving profitable sales growth across a defined territory by developing strong relationships with trade customers, identifying new business opportunities, and promoting the full product portfolio.

Key Responsibilities

• Achieve and exceed agreed sales, margin, and growth targets
• Identify upselling and cross‑selling opportunities
• Support product launches and promotions
• Build long‑term relationships with trade customers
• Conduct regular customer visits and reviews
• Act as primary commercial contact
• Work with internal teams to deliver excellent service

New Business Development

• Identify and convert new trade accounts
• Expand Decora’s footprint in the territory
• Represent Decora at trade events

Product & Brand Representation

• Deliver product training and demonstrations
• Act as a brand ambassador

Market Insight & Reporting

• Maintain CRM and sales reports

Skills & Experience

• Ability to work autonomously and to travel throughout the territory.
• Ambitious, self‑motivated and target driven individual, eager to generate new business and sustain growth for the organisation.
• Experience of dealing with large number of customers
• Full, clean current driving licence
• Highly customer focused with a proven ability to build and sustain effective long‑term customer relationships.
• Minimum of 3 years’ recent, relevant field experience of direct selling to trade customers.
• Must have experience of B2B, multiple product/multi brand sales
• Travel to our Head Office site in Northern Ireland and Birmingham to attend monthly sales meetings and support customer visits.
• Company Car
• 32 days annual leave with additional for long service