AEP Audience Manager: Data-Driven Activation Lead

Aviva Direct Ireland Limited; Greater London; Hybrid; GBP 55,000 - 80,000; Full time

Job summary

A leading insurance company is seeking a skilled AEP Audience Manager based in the United Kingdom. In this hands-on role, you will be responsible for building and optimizing audience segments using Adobe Experience Platform, ensuring personalized marketing across multiple channels. The candidate should have a strong background in data-driven marketing and collaboration with various teams. This position offers a competitive salary and the opportunity to make a significant impact on customer engagement.

Qualifications

• Experience in managing and optimizing customer data for marketing.
• Hands-on experience with data ingestion and segmentation.
• Ability to work collaboratively across different marketing channels.

Responsibilities

• Take ownership of building and managing audience segments.
• Collaborate with product and channel teams to optimize campaigns.
• Oversee data pipelines for accurate customer segmentation.

Skills

Adobe Experience Platform expertise

Data-driven marketing

Audience segmentation

Collaboration with teams

Tools

Adobe Launch

Customer Data Platform

Job description

A leading insurance company is seeking a skilled AEP Audience Manager based in the United Kingdom. In this hands-on role, you will be responsible for building and optimizing audience segments using Adobe Experience Platform, ensuring personalized marketing across multiple channels. The candidate should have a strong background in data-driven marketing and collaboration with various teams. This position offers a competitive salary and the opportunity to make a significant impact on customer engagement.