22/01/2026 Audience Insights Specialist Newcastle, United Kingdom

DFDS Germany ApS & Co.; Newcastle upon Tyne; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading infrastructure company seeks an Audience Insight Specialist to enhance customer-centricity. The role focuses on creating actionable insights from data, supporting insights strategy, and driving cross-functional alignment. Ideal candidates will have 2-3 years in data analytics, strong skills in Power BI and SQL, and the ability to communicate complex information clearly. Join a diverse team and contribute to insightful decision-making processes in a dynamic environment.

Benefits

Training courses and professional development

Diversity and inclusion initiatives

Qualifications

• 2–3 years of experience in insights, data, or analytics is essential.
• Ability to communicate complex data in a clear, digestible way.
• Strong organizational skills and the ability to prioritize workload.

Responsibilities

• Support the insights strategy and reporting roadmap.
• Contribute to the passenger audience segmentation strategy.
• Map and measure the passenger journey.
• Ensure insights flow across all markets and routes.
• Identify trends and uncover opportunities.
• Guide colleagues on research needs.
• Drive cross‑functional alignment.

Skills

Analytical thinking

Technical experience with Power BI

SQL

Python

Communication skills

Organizational skills

Flexibility and adaptability

Business acumen

Tools

Power BI

SQL

Python

Job description

Be part of the movement – and play your part

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insight Specialist.

About the role

As an Audience Insight Specialist, you will play a key role in elevating customer‑centricity across the organisation. Working alongside the Audience Insights Lead and the wider Strategic Development team, you’ll turn raw data into meaningful insight, build trusted relationships, and deliver high‑quality reporting that empowers data‑driven decisions.

In this role, you will:

• Support the insights strategy and reporting roadmap Build reports and dashboards that answer key business questions, track success metrics, and ensure insights are accessible and actionable across the organisation.
• Contribute to our passenger audience segmentation strategy Incorporate segmentation splits into reporting, support activation tactics, and help maintain shared definitions that enable smarter decision‑making.
• Map and measure the passenger journey Work with the Audience Insights Lead to translate customer journeys into measurable frameworks and build reporting that evaluates performance at key touchpoints.
• Ensure insights flow across all markets and routes Deliver consistent, relevant, and aligned reporting that meets the needs of regional teams and business units.
• Identify trends and uncover opportunities Use your analytical mindset to spot patterns, understand root causes, and highlight opportunities for commercial and strategic growth.
• Guide colleagues on research needs Support teams by connecting reporting trends with research requirements, ensuring a holistic approach to insight generation.
• Drive cross‑functional alignment Partner with Revenue, Marketing, Sales, and Route teams to standardise metrics, improve data connectivity, and embed insights into everyday decision‑making.

What Success Could Look Like

• Clear, consistent reporting that supports decision‑making across all markets and routes
• Actionable insights that highlight opportunities and influence strategic direction
• Strong cross‑functional adoption of reporting and metrics
• Improved automation, data connectivity, and efficiency across the reporting suite

About you

You’re an analytical, technically minded individual who thrives on turning data into insight. You’re curious, proactive, and passionate about understanding what drives customer behaviour. You enjoy solving problems, improving processes, and collaborating with others to deliver meaningful, actionable insights. You bring a solution‑focused mindset and a desire to continually raise the bar for insight excellence.

We imagine you bring:

• Strong analytical thinking and the ability to turn data into clear insights
• Strong technical experience with Power BI, SQL, Python, and other relevant tools. Preferably, you also have experience working with semantic models.
• 2–3 years of experience in insights, data, or analytics (essential)
• Strong organisational skills and the ability to prioritise your own workload
• The ability to communicate complex data in a clear, digestible way
• Flexibility and adaptability to change, with an eye for emerging trends
• Strong communication and collaboration skills
• Business acumen, with the ability to link insights to revenue, retention, product‑market fit, and ROI

We believe the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills, and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and aspirations match this role, we’d love to hear from you as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

The position can be located in both Copenhagen, Denmark or in Newcastle, UK.

We look forward to hearing from you.