Job Title: Content Design ConsultantCompany: UBDS GroupLocation: London, England, United KingdomJob Type: Full-TimeCategory: Content Design / GDS ConsultingDate Posted: 2026-02-06T21:22:36.436Experience Level: Mid-Level (2-5 years)Remote Status: Hybrid (On-site emphasis)
- Drive the design and delivery of clear, accessible, and user-centered content for public sector digital services.
- Collaborate within multidisciplinary Agile teams to translate user needs into effective content solutions.
- Apply evidence-based content design practices, adhering to GDS standards and WCAG accessibility requirements.
- Iterate on content throughout the service lifecycle (Discovery, Alpha, Beta, Live) to ensure optimal user understanding and task completion.
- Contribute to the continuous improvement of content governance, style guides, and best practices.
📈 Primary Responsibilities
- Design, create, and maintain clear, concise, and accessible content for public-facing digital services, focusing on user comprehension and task completion.
- Leverage user research findings and data analytics to inform content strategy, validate design decisions, and continuously refine content through user testing.
- Partner closely with user researchers, UX designers, product managers, and engineers to deeply understand user needs, service journeys, and technical constraints.
- Develop and iterate content across all stages of the digital service lifecycle, from initial discovery and prototyping to live service management.
- Ensure all designed content adheres strictly to GDS (Government Digital Service) content principles, the Service Standard, and WCAG accessibility guidelines.
- Structure content logically and intuitively to support user decision-making processes and facilitate seamless task completion.
- Collaborate effectively with subject-matter experts, policy advisors, and legal teams to guarantee content accuracy, compliance with organizational policies, and adherence to regulatory requirements.
- Proactively review and enhance existing content to reduce complexity, eliminate jargon, and improve overall user experience.
- Contribute to the development and maintenance of content governance frameworks, style guides, and reusable content patterns.
- Prepare and present clear articulation of content decisions and supporting evidence for service assessments.
🎓 Skills & Qualifications
Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of content design principles is paramount. Candidates with degrees in English, Communications, Journalism, Human-Computer Interaction, or related fields may have a foundational advantage.
Experience: A minimum of 2-5 years of demonstrable experience in content design, with a significant portion focused on digital products and services, particularly within regulated or public sector environments.
Required Skills:
- Proven experience designing and delivering content for public sector or highly regulated digital services.
- Deep understanding of core content design principles, including plain English, inclusive language, and user-centered writing.
- Demonstrated ability to utilize user research methodologies to inform and validate content decisions.
- Familiarity with GDS standards, including the Service Standard and associated content guidance.
- Experience designing content for interactive digital products and services, not solely static copy.
- A strong user-centred mindset with a keen awareness of how content influences user behaviour and outcomes.
- Confidence and experience working effectively within multidisciplinary Agile delivery teams.
- Ability to clearly articulate and defend content decisions to diverse stakeholders, including senior management.
- High attention to detail, ensuring consistency in tone, style, structure, and accuracy.
Preferred Skills:
- Experience contributing to content governance, style guides, and the development of reusable content patterns.
- Familiarity with accessibility standards beyond WCAG, such as Section 508, if applicable to specific projects.
- Awareness of data protection (e.g., GDPR) and safeguarding considerations within digital services.
- Experience with content management systems (CMS) and their impact on content structure and delivery.
- Ability to translate complex technical or policy information into easily understandable user-facing content.
📝 Note: The emphasis on "public sector or regulated services" and "GDS standards" is critical. Candidates must demonstrate a clear understanding and practical application of these specific frameworks, not just general content strategy. The "2-5 years" experience level suggests a mid-level role where candidates are expected to be largely autonomous in their content design tasks within a team.
- A well-structured portfolio showcasing at least 2-3 distinct projects, preferably from public sector or regulated environments.
- Each project case study should clearly articulate the user problem, the content design approach taken, and the rationale behind key content decisions.
- Demonstrable evidence of content iteration based on user research, testing, and feedback.
- Examples of content for different stages of the user journey and service lifecycle (e.g., discovery, onboarding, task completion, error messages).
- Showcase of applied GDS content principles and accessibility considerations (e.g., clear language, logical structure, inclusive terminology).
Process Documentation:
- Evidence of applying user-centered content design processes, including user journey mapping, content audits, and usability testing.
- Examples of how content was integrated into Agile workflows and collaborated on with multidisciplinary teams.
- Documentation that highlights the impact of content on user outcomes, such as task success rates, reduced support queries, or improved user satisfaction.
📝 Note: The portfolio is the most critical element for this role. It should demonstrate a structured, evidence-based approach to content design, showcasing problem-solving, collaboration, and measurable impact within the context of digital service delivery.
Salary Range: Based on industry benchmarks for mid-level Content Designers in London, with experience in public sector/GDS, a competitive salary range is estimated between £50,000 - £70,000 per annum. This range accounts for the specialized skills, consulting nature of the role, and the cost of living in London.
- Comprehensive Training: Opportunities for personal and professional development across technical, business acumen, and methodologies.
- Private Medical Cover: For the employee and their spouse/partner, provided through Vitality.
- Discretionary Bonus: Based on a combination of individual and company performance.
- Generous Holiday Allowance: 25 days per year, plus an additional day for your birthday and work anniversary, in addition to UK bank holidays.
- Electric Vehicle Leasing: Available through a salary sacrifice scheme.
- Contributed Pension Scheme: Company contributions to a pension fund.
- Death in Service Cover: Financial provision for beneficiaries in the event of death.
Working Hours: The role is advertised as full-time. While not explicitly stated, a standard full-time work week in the UK consulting sector is typically around 37.5 to 40 hours. The "Hybrid" work arrangement suggests a need for on-site presence, likely 2-3 days per week, with flexibility for remote work on other days.
📝 Note: The hybrid nature implies a need for local presence in London, even if not full-time in the office.
Application Requirements
Candidates should have experience designing content for public sector services and a strong understanding of content design principles. Familiarity with user research and GDS standards is essential.
Training, Private Medical Cover, Discretionary Bonus, Holiday, Electric Vehicle Leasing, Contributed Pension Scheme, Death In Service Cover