Web Designer

The Design Project; Remote; GBP 25,000 - 35,000; Full time

Job summary

A leading digital design firm is looking for a Web Designer. This fully remote role in the United Kingdom emphasizes designing and developing websites while collaborating closely with marketing and sales teams. You will produce high-performing, conversion-oriented digital assets using tools like Figma, Webflow, and WordPress. Candidates should have 2-5 years of experience and a strong portfolio showcasing their design and implementation skills.

Benefits

Flexible working hours

Competitive compensation

Opportunity to work remotely

Qualifications

• 2–5 years of experience in web design and implementation.
• Strong portfolio showcasing design proficiency and problem-solving.
• Ability to make minor HTML and CSS adjustments.

Responsibilities

• Design and develop responsive websites using WordPress, Webflow, and Framer.
• Collaborate with teams to enhance brand and engagement.
• Leverage analytics to optimize user experience on digital platforms.

Skills

UI design

Responsive design

Collaboration

CRO principles

HTML/CSS

Tools

Figma

Webflow

WordPress

Framer

Job description

Web Designer (Remote from United Kingdom)

Jobgether

Job Title: Web Designer (Remote) Company: Jobgether (on behalf of a partner company) Location: United Kingdom Job Type: Full-time Category: Web Design & Digital Asset Creation Date Posted: January 20, 2026 Experience Level: 2-5 Years Remote Status: Fully Remote

• Design, build, and refine high-performing websites and landing pages, ensuring mobile-first, responsive execution across platforms like WordPress, Webflow, and Framer.
• Translate complex messaging and value propositions into visually compelling, conversion-optimized digital assets that drive engagement and lead generation.
• Collaborate closely with marketing and sales teams to create a cohesive brand experience and support growth campaigns through effective sales collateral.
• Leverage analytics insights and CRO principles to continuously optimize user experience, layout, and conversion effectiveness of digital properties.
• Maintain and evolve a design system, ensuring visual consistency, brand alignment, and high standards across all web and marketing touchpoints.

📝 Enhancement Note: While the role is titled "Web Designer," the responsibilities clearly indicate a blend of design, implementation, and optimization, aligning with a "Web Designer/Implementer" or "Growth Designer" profile. The emphasis on conversion optimization and collaboration with sales/marketing suggests a role deeply integrated into Go-To-Market (GTM) operations.

📈 Primary Responsibilities

• Design and develop new websites and landing pages using WordPress, Webflow, and Framer, prioritizing mobile-first, responsive, and high-performance standards.
• Refine existing web pages to enhance clarity, visual hierarchy, structural integrity, and overall conversion effectiveness.
• Collaborate with senior designers to maintain and advance the company's design system for both web properties and marketing collateral.
• Translate messaging frameworks and value propositions into clear, visually engaging layouts that directly support growth campaigns and sales enablement initiatives.
• Produce a range of sales collateral, including pitch decks, one-pagers, case studies, brochures, and campaign-specific visuals.
• Apply insights from analytics tools (e.g., scroll depth, session replays, heatmaps) and CRO tests to optimize digital layouts and improve user journeys.
• Ensure all designed and implemented assets are polished, stable, optimized for performance, and strictly adhere to established brand standards.

📝 Enhancement Note: The primary responsibilities highlight a hands-on approach to both design and implementation, indicating that the ideal candidate will not only conceptualize but also build and refine digital assets. This dual capability is crucial for roles focused on rapid iteration and performance optimization within a GTM context.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, but a strong portfolio and practical experience are prioritized.Experience: 2–5 years of dedicated experience in web design and web implementation.

Required Skills:

• Demonstrated experience in designing and building real, shipped websites and landing pages that have been deployed and are live.
• A strong portfolio showcasing a disciplined approach to UI design, visual hierarchy, effective spacing, and typography.
• Proficiency in core design and implementation tools, including Figma (with expertise in components, auto-layout, and structured design systems), Webflow, WordPress, and Framer.
• Ability to quickly learn and adapt to new design and development tools as required by the role.
• Comfort and capability in making minor HTML and CSS adjustments to fine-tune web implementations.
• Solid foundational understanding of UX principles, including spacing, rhythm, contrast, strategic Call-to-Action (CTA) placement, and narrative flow in digital interfaces.
• Proven ability to collaborate effectively within a team, accept constructive feedback, and iterate rapidly in a fast-paced production environment.

Preferred Skills:

• Prior experience working within B2B SaaS, agency environments, or service-based growth-focused organizations.
• Familiarity with Conversion Rate Optimization (CRO) principles and experience using analytics tools such as Hotjar, Google Analytics 4 (GA4), and A/B testing platforms.
• Skills in creating animations or micro-interactions using tools like Webflow Interactions or Framer Motion.
• Basic awareness of Search Engine Optimization (SEO) best practices, including semantic structure, web accessibility, and performance optimization techniques.
• Experience supporting sales, Sales Development Representative (SDR), or customer success teams by providing necessary design assets.

📝 Enhancement Note: The emphasis on "real, shipped websites" and specific tool proficiencies like Figma, Webflow, WordPress, and Framer indicates a need for practical, hands-on skills rather than purely theoretical design knowledge. The preference for B2B SaaS and CRO experience points towards a role focused on driving measurable business outcomes.

• Showcase a minimum of 3-5 real-world web design and implementation projects that demonstrate proficiency in responsive design and user experience optimization.
• Include case studies for at least two projects that highlight your process for refining existing pages or implementing new landing pages, detailing the problem, your solution, and the outcome.
• Provide examples of sales collateral (pitch decks, one-pagers) that illustrate your ability to translate complex messaging into clear, visually appealing, and persuasive formats.
• Demonstrate experience with at least one of the specified platforms (WordPress, Webflow, Framer), with clear examples of your contributions to the build or implementation.
• Include examples that show how you've utilized analytics or user feedback to inform design decisions and optimize performance.

Process Documentation:

• For each portfolio project, briefly outline your design and implementation workflow, from initial concept and wireframing to final deployment and post-launch optimization.
• Detail your approach to maintaining design consistency and brand alignment, including how you manage and utilize design systems or style guides.
• Explain your process for collaborating with marketing and sales stakeholders, including how you gather requirements, present concepts, and incorporate feedback.
• Describe your methodology for performance optimization and ensuring web assets are fast-loading and accessible.

📝 Enhancement Note: Given the role's focus on implementation and optimization, the portfolio should not only showcase aesthetic design but also demonstrable technical execution and problem-solving. The emphasis on "real, shipped websites" implies a need to see tangible results and a clear understanding of the entire design-to-deployment lifecycle.

Salary Range: £25,000 – £35,000 GBP per annum (estimated). This estimate is based on the provided monthly compensation of $1,500–$2,000 USD, converted to GBP using an approximate exchange rate of 1 USD = 0.79 GBP, and annualized assuming a standard full-time work schedule of 40 hours per week.

• Competitive monthly compensation: $1,500–$2,000 USD, commensurate with experience and skill level.
• Fully remote working arrangement, allowing for flexibility and work-life balance within the United Kingdom.
• Significant hands-on experience with modern web design tools and platforms, including WordPress, Webflow, and Framer.
• Exposure to end-to-end digital design processes, encompassing UX, web development, and the creation of marketing campaign assets.
• Opportunities for skill development in analytics-driven design, conversion rate optimization (CRO), and performance tuning.

Working Hours: Approximately 40 hours per week, with the flexibility inherent in a remote role. Specific daily schedules may be determined in collaboration with the hiring team to ensure effective communication and project delivery.

📝 Enhancement Note: The provided salary range of $1,500–$2,000 USD per month for a UK-based remote role falls on the lower end of typical UK market rates for experienced web designers with implementation skills. While the benefits focus on experience and remote work, candidates should be aware of this when evaluating the compensation. The conversion to GBP is an estimate and should be considered alongside the USD figure provided.

Industry: The partner company's industry is not explicitly stated, but the role's focus on B2B SaaS, growth campaigns, and sales enablement suggests it operates within the technology or business services sector.Company Size: Not explicitly stated, but the need for collaboration with "marketing and sales teams" and the "fast-paced, production-focused environment" implies a dynamic organization, potentially a growing startup or a mid-sized company.Founded: Not specified.

Team Structure:

• The Web Designer will likely be part of a broader marketing or GTM team, collaborating closely with marketing managers, content creators, and potentially sales enablement specialists.
• The role involves direct collaboration with senior designers, indicating a structured design function within the company.
• Cross-functional interaction is key, requiring strong communication with marketing and sales departments to translate business objectives into effective digital assets.

Methodology:

• Data-driven design approach, utilizing analytics (scroll depth, session replays, heatmaps) and CRO testing to inform and optimize web design and landing page performance.
• Agile and iterative development process, emphasizing quick turnarounds, rapid feedback incorporation, and continuous refinement of digital assets.
• Focus on conversion optimization and driving measurable business outcomes (engagement, lead generation) through design and implementation.
• Brand consistency is paramount, with a focus on maintaining and evolving a unified design system across all touchpoints.

Company Website: https://jobgether.com/ (This is the platform posting the role, not the partner company's website.)

📝 Enhancement Note: The role's placement within a "partner company" means specific cultural details are limited. However, the emphasis on "growth campaigns," "sales enablement," and "conversion optimization" strongly suggests a company culture that is performance-oriented, data-driven, and focused on measurable business impact.

Operations Career Level: This role sits at an intermediate level, requiring 2-5 years of experience. It's beyond an entry-level position but not yet a senior or lead role. The focus is on execution and implementation within a defined GTM strategy.Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Design, or a similar leadership role overseeing digital marketing assets. Collaboration with senior designers is expected for guidance and system evolution.Operations Impact: The Web Designer's contributions directly impact lead generation, user engagement, and brand perception. By creating high-performing websites and landing pages, they directly support sales efforts and marketing campaign effectiveness, contributing to the overall revenue generation process.

• Skill Specialization: Deepen expertise in specific web platforms (Webflow, Framer), advanced CRO techniques, or animation/micro-interactions.
• Design System Leadership: Potentially take on more responsibility for managing and evolving the company's design system as experience grows.
• Marketing/GTM Integration: Transition into roles with broader marketing strategy responsibilities or focus on specific areas like product marketing design or campaign execution.
• Analytics & Data-Driven Design: Become a subject matter expert in leveraging data to drive design decisions, potentially moving into a dedicated Growth Designer or UX Analyst role.

📝 Enhancement Note: While not a traditional "operations" role (like RevOps or Sales Ops), the function of a Web Designer in this context is critical for the operational efficiency of marketing and sales efforts. Growth opportunities lean towards specialization within design, data-driven optimization, and increased strategic input into GTM initiatives.

Office Type: Fully remote, with no requirement for physical office presence.Office Location(s): The role is open to candidates based within the United Kingdom.

Workspace Context:

• The work environment is fully remote, requiring self-discipline, strong time management, and effective virtual communication skills.
• Access to modern web design tools and collaboration platforms will be essential for day-to-day tasks.
• Opportunities for virtual collaboration and feedback sessions with team members will be frequent, fostering a connected, albeit distributed, team dynamic.

Work Schedule: Approximately 40 hours per week. While remote, there will be a need to align with team members for collaborative tasks and meetings, suggesting core working hours may be established. Flexibility is implied due to the remote nature of the role.

📝 Enhancement Note: The "remote from United Kingdom" specification is important for compliance and potential tax implications. Candidates should ensure they meet this residency requirement. The remote nature necessitates strong self-management and communication skills.

Interview Process:

• Initial Screening: Likely an AI-powered or recruiter review by Jobgether to assess basic qualifications and fit against core requirements.
• Portfolio Review: A critical stage where candidates will present their portfolio, detailing their process, design decisions, implementation techniques, and impact on past projects. Be prepared to walk through specific examples of websites and landing pages.
• Skills Assessment/Technical Interview: May involve a design challenge or a discussion focused on specific tools (Figma, Webflow, WordPress) and technical implementation aspects (HTML/CSS adjustments).
• Team/Hiring Manager Interview: Focus on cultural fit, collaboration style, understanding of GTM objectives, and ability to work in a fast-paced, remote environment. Expect questions about how you handle feedback and iterate on designs.
• Final Offer: Based on overall assessment.
• Show, Don't Just Tell: For each portfolio piece, clearly articulate the problem you were solving, your design process, the tools you used, your specific contributions (especially implementation), and the measurable outcomes (e.g., increased conversion rates, improved engagement).
• Highlight Implementation Skills: Since the role involves implementation, showcase projects where you built the site or made significant technical contributions, not just designed mockups. Emphasize your proficiency in WordPress, Webflow, or Framer.
• Demonstrate UX/CRO Understanding: Explain how your design choices address user needs and business goals. If possible, include examples where analytics or A/B testing informed your iterations.
• Structure for Clarity: Organize your portfolio logically. For each project, consider sections like: Project Goal, My Role, Process, Tools Used, Key Features/Challenges, and Results.
• Tailor to the Role: Emphasize projects that align with B2B SaaS, landing pages, responsive design, and conversion optimization.
• Be prepared for a potential design challenge that might involve creating a landing page concept, refining an existing page, or solving a specific UX problem.
• Practice articulating your thought process under time constraints. Focus on demonstrating your understanding of hierarchy, clarity, conversion drivers, and brand consistency.
• Brush up on the functionalities of Figma, Webflow, WordPress, and Framer, as you may be asked to discuss them or demonstrate basic usage.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate it to specifically highlight the blend of design, implementation, and optimization skills required. The "AI-powered matching process" mentioned by Jobgether suggests that initial screening will be highly automated, making keyword optimization in resumes and portfolios crucial.

Primary Tools:

• Figma: Essential for UI design, prototyping, component management, and maintaining design systems. Proficiency in auto-layout and structured design systems is explicitly required.
• Webflow: A key platform for building responsive, interactive websites with a strong emphasis on design control. Experience in building and deploying sites is crucial.
• WordPress: A widely used CMS; experience in theme customization, page building, and potentially plugin integration will be valuable.
• Framer: Another modern design and prototyping tool, potentially used for more interactive or advanced web components and animations.

Analytics & Reporting:

• Google Analytics 4 (GA4): For understanding user behavior, traffic sources, and conversion tracking.
• Hotjar (or similar): For heatmaps, session replays, and user feedback to identify areas for UX/CRO improvement.
• A/B Testing Tools (e.g., Google Optimize, VWO): For running experiments to validate design changes and optimize conversion rates.

CRM & Automation:

• While not directly listed, understanding how website designs and landing pages feed into CRM systems (like Salesforce, HubSpot) and marketing automation platforms is beneficial, especially concerning lead generation and form submissions.

Other:

• HTML/CSS: Basic proficiency is required for minor adjustments and understanding web structure.
• Animation/Micro-interactions: Experience with tools like Webflow Interactions or Framer Motion is a plus.
• SEO Awareness: Basic understanding of semantic structure, accessibility, and performance optimization for search engines.

📝 Enhancement Note: The tech stack is heavily focused on modern, design-centric web development platforms. Proficiency in Figma is non-negotiable, and hands-on experience with Webflow, WordPress, and Framer is critical for the implementation aspect of the role.

Operations Values:

• Clarity & Hierarchy: A strong emphasis on clear visual hierarchy and information structure in designs, ensuring users can easily navigate and understand content.
• Persuasive Design: Creating visually compelling assets that effectively communicate value propositions and drive desired actions (conversions, engagement).
• Data-Driven Iteration: A culture that values using analytics and user feedback to continuously improve designs and optimize performance, rather than relying solely on subjective aesthetic preferences.
• Efficiency & Production Focus: Thriving in a fast-paced environment that requires quick turnarounds, efficient workflows, and a focus on delivering polished, production-ready assets.
• Brand Consistency: Commitment to maintaining a unified brand identity across all digital touchpoints.
• Cross-functional Integration: Close collaboration with marketing and sales teams to align design efforts with broader business objectives and campaign strategies.
• Feedback-Driven: An open and iterative approach to design, where constructive feedback is welcomed and incorporated to refine work.
• Shared Ownership: A sense of shared responsibility for the success of digital assets, from initial design concept through to performance optimization.
• Agile Workflow: Adapting to a dynamic environment that may require quick pivots and rapid execution.

📝 Enhancement Note: The cultural values point towards a performance-driven, collaborative, and iterative team that values practical execution and measurable results. Candidates should be comfortable working in a dynamic, feedback-rich environment.

• Balancing Design Aesthetics with Conversion Goals: Effectively merging visually appealing design with the functional requirements of conversion optimization and user experience.
• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of a production-focused role that requires quick design and implementation cycles.
• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand voice and visual identity across websites, landing pages, and various sales collateral.
• Learning New Tools Quickly: Adapting to and mastering new design and web implementation platforms as required by the company's evolving tech stack.
• Deep Dive into CRO & Analytics: Gaining practical experience and expertise in using data to drive design decisions, potentially leading to specialized roles in conversion rate optimization.
• Mastery of Modern Web Platforms: Becoming highly proficient in advanced features of Webflow, Framer, and potentially other emerging design/development tools.
• Exposure to Growth Strategy: Understanding the broader context of growth campaigns and sales enablement, allowing for more strategic design contributions.
• Animation and Interaction Design: Developing skills in creating engaging micro-interactions and animations for enhanced user experience.

📝 Enhancement Note: The challenges are typical for growth-focused design roles. The opportunities lean heavily into specialization within modern web technologies and data-driven design, aligning with current industry trends in GTM and digital marketing.

Strategy Questions:

• "Describe a time you had to translate a complex message into a simple, visually effective design. What was your process, and what was the outcome?"
• "Walk me through a project where you used analytics or user feedback to significantly improve a website or landing page's performance. What metrics did you focus on?"
• "How do you approach maintaining brand consistency across different types of digital assets, from websites to pitch decks?"
• "Describe your experience with Webflow/Framer/WordPress. What are the strengths and limitations of these platforms for conversion-focused design?"

Company & Culture Questions:

• "What interests you about this role and working with a partner company through Jobgether?"
• "How do you handle receiving critical feedback on your designs?"
• "Describe your ideal remote work environment and how you maintain productivity and collaboration."
• "How do you stay updated on the latest trends in web design, UX, and conversion optimization?"
• Storytelling is Key: For each project, frame it as a narrative: the challenge, your approach (including design and implementation), the tools used, and the results achieved.
• Quantify Impact: Wherever possible, use data to demonstrate the success of your work. Numbers (e.g., X% increase in conversion rate, Y% reduction in bounce rate) are powerful.
• Showcase Technical Prowess: Clearly explain your role in the implementation phase. Highlight your ability to build responsive, performant pages using Webflow, WordPress, or Framer.
• Focus on Process: Be ready to discuss your workflow, how you approach problem-solving, and how you collaborate with stakeholders.
• Conciseness: Be mindful of time. Focus on your strongest, most relevant projects and be prepared to answer questions efficiently.

📝 Enhancement Note: The interview process will heavily rely on demonstrating practical skills and a strategic understanding of how design contributes to business goals. Candidates should be prepared to articulate their process, justify their design decisions with data, and showcase their implementation capabilities.

To apply for this operations-adjacent design position:

• Submit your application through the Jobgether platform link provided.
• Curate Your Portfolio: Ensure your portfolio prominently features 3-5 of your strongest web design and implementation projects. Prioritize examples that showcase responsive design, clear visual hierarchy, and measurable results from conversion optimization or user experience improvements. Highlight your proficiency with Figma, Webflow, WordPress, or Framer.
• Tailor Your Resume: Optimize your resume with keywords from the job description, such as "Web Designer," "Webflow," "WordPress," "Figma," "UX," "CRO," "Responsive Design," "Conversion Optimization," and "Sales Collateral." Quantify your achievements with specific metrics wherever possible.
• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on your process, problem-solving approach, technical implementation details, and the business impact of your work. Be ready to articulate how your design choices support marketing and sales objectives.
• Research the Context: While the partner company is not explicitly named, understand Jobgether's mission as an AI-powered matching platform. Prepare to discuss your understanding of growth-focused design and how you contribute to GTM success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation and company specifics, should be verified directly with the hiring organization or Jobgether before making application decisions.

Application Requirements

Candidates should have 2-5 years of experience in web design and a strong portfolio showcasing clean UI and visual hierarchy. Proficiency in tools like Figma, Webflow, and WordPress is essential, along with a solid understanding of UX fundamentals.

Competitive Monthly Compensation, Opportunity to Work Remotely, Hands-On Experience with Modern Web Design Tools, Exposure to End-to-End Digital Desig