Vice President, Field Marketing, EMEA

BNY Mellon Capital Markets, LLC; City of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A multinational financial services company is seeking a Vice President, Field Marketing, EMEA in London. This role involves supporting go-to-market strategies and leading client-facing events across the UK, Europe, and the Middle East. Ideal candidates will have extensive marketing experience, strong event management skills, and the ability to adapt strategies for diverse markets. The position offers competitive benefits and focuses on employee well-being.

Benefits

Competitive compensation

Flexible global resources

Generous paid leaves

Qualifications

• Several years progressive marketing experience in financial services.
• Experience supporting commercial programs.
• Ability to balance strategy with tactical execution.
• Sensitivity to cultural differences.

Responsibilities

• Lead planning and execution of strategic client-facing events.
• Support demand generation and brand awareness strategies.
• Collaborate with commercial leadership on marketing programs.
• Contribute to strategic programs for global engagement.

Skills

Progressive marketing experience

Event management

Go-to-market strategies

Understanding of regional market dynamics

Collaboration and communication skills

Experience with Account-Based Marketing (ABM)

Demand generation

Job description

Join to apply for the Vice President, Field Marketing, EMEA role at BNY.

We’re seeking a future team member for the role of Vice President, EMEA Field Marketing. This role is in London.

As VP, you will support the development and execution of go-to-market strategies across the UK, Europe, and the Middle East. You will collaborate with regional field marketing leadership and contribute to global strategic marketing programs to drive commercial outcomes, enhance market presence, and align marketing efforts with the company’s strategic objectives.

Event Strategy & Execution

• Lead the planning, management and execution of strategic, client‑facing events from a marketing perspective across the UK, Europe and the Middle East
• Develop event content and narrative flow, including briefing notes, talking points, and session discussion guides to support senior leaders
• Collaborate with internal stakeholders, executives, and external partners to ensure delivery of excellence and brand consistency

Field Marketing Execution

• Support the implementation of field marketing strategies to drive demand generation, client engagement, and brand awareness across the UK, Europe, and the Middle East
• Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs
• Assist in balancing brand consistency with regional execution

Alignment & Campaign Support

• Work with commercial leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals
• Contribute to targeted initiatives, including Account‑Based Marketing (ABM), for high‑value prospects and clients
• Provide insights to optimize lead conversion, pipeline acceleration, and regional commercial performance
• Support the creation and deployment of multi‑channel field marketing campaigns tailored to local market needs and assist in evaluating campaign performance

Strategic Programs

• Contribute to the development and deployment of strategic programs aimed at enhancing global commerciality
• Support high‑visibility programs that drive increased sales engagement and enterprise standardization, such as annual sales kick‑off and corporate narrative training
• Collaborate with stakeholders across businesses, regions, and within Marketing & Communications

Qualifications

• Several years progressive marketing experience in the financial services industry or a related field, including ownership of mid‑to‑large‑scale event management
• Experience supporting go‑to‑market strategies and commercial programs
• Ability to think globally and act locally, balancing strategy with tactical execution
• Understanding of regional market dynamics across the UK, Europe, and the Middle East
• Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets
• Strong collaboration and communication skills
• Experience with ABM, demand generation, and customer lifecycle marketing
• Experience working in a global, matrixed organization with cross‑functional teams

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Recent Awards

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

BNY Newsroom

BNY LinkedIn