Tourism Officer, West Midlands Growth Company

Ukinbound; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the West Midlands is seeking a tourism management professional to support the Visitor Economy and Tourism team. The role involves collaborating with local partners, monitoring projects, and enhancing visitor experiences through various initiatives. Ideal candidates will have a degree in a relevant field and experience in the visitor economy sector.

Qualifications

• Educated to degree level or equivalent in business or visitor economy/tourism-related fields.
• Experience in the visitor economy sector with a proven track record.
• Excellent communication and presentation skills.

Responsibilities

• Build relationships with local destination partners and stakeholders.
• Support regional LVEP quarterly meetings and reporting.
• Monitor the annual LVEP tourism growth action plan and KPIs.

Skills

Organisational Skills

Analytical Skills

Communication

Relationship-building

Self-starter

Education

Degree in Business or Tourism-related field

Job description

West Midlands Growth Company helps create new jobs, build and expand businesses, attract regional investment and encourage tourism to the region.

This role is part of the Visitor Economy and Tourism team, which works to deliver the aims of the West Midlands Regional Visitor Economy Strategic Framework (2025-2030) . The jobholder will be responsible for supporting the successful delivery and monitoring of a range of projects across the Local Visitor Economy Partnership (LVEP) and Destination Development Partnership (DDP) priority areas.

Key responsibilities:

• Build relationships with and work collaboratively with other local destination partners and stakeholders.
• Support the Head of Tourism to coordinate regional LVEP quarterly meetings, programme and reporting.
• Support the development of the Destination Development Partnership (DDP) framework and Local Visitor Economy Partnership (LVEP) programme.
• Actively monitor the annual LVEP tourism growth action plan and KPIs.
• Share best practices and learnings both regionally and nationally to support the LVEP and DDP programmes.
• Delivery of key projects and supporting work across internal teams to achieve successful outcomes in marketing and communications, research, monitoring and evaluation, sustainability, accessibility and travel trade, including but not limited to:
  • Delivery of LVEP and DDP priority projects relating to accessible and inclusive business practice improvement, skills development and sustainable and active travel across the visitor economy sector.
  • Supporting the Senior Research & Evaluation Manager on various research projects and data collation activities.
  • Working with the Travel Trade Manager to support with the organisation of fam trips and other relevant trade delivery activity.
  • Team support for procurement and reporting for visitor economy deliverables.
  • Internal stakeholder engagement to ensure delivery is on track across the tourism team programme, and to troubleshoot where necessary.
• Educated to degree level or equivalent experience in either business, visitor economy / tourism-related fields.
• Excellent organisational and analytical skills and good attention to detail.
• Excellent communication and presentation skills.
• Excellent oral and written communication skills.
• Able to develop effective working relationships with internal and external stakeholders.
• Relationship-building and management skills.
• Self-starter, able to work on my initiative.
• Experience, with an excellent track record, of working in the visitor economy sector.
• Experience working in a complex stakeholder environment.
• Experienced team player.
• Evidence of proactive professional development.
• Knowledge of Local Visitor Economy Partnerships and Destination Management Organisations.
• Awareness of the key issues facing organisations in the visitor economy sector.
• Understanding of the travel trade, training, and visitor services.