Strategic Digital Marketing Specialist

Johnson Controls; Manchester; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading technology company located in Manchester is seeking a Digital Marketing Specialist to elevate their digital marketing strategy. You'll develop and execute campaigns across SEO, PPC, email, and social media, while working closely with the Head of Marketing. The ideal candidate will have at least 5 years of digital marketing experience in B2C, proficiency in tools like Google Ads and SEO platforms, and a creative mindset to support brand performance growth. This role requires a proactive approach to drive innovation.

Qualifications

• 5 years of experience in digital marketing, ideally in a B2C environment.
• Proficiency in Google Ads, Meta Business Suite, and SEO tools.
• Strong analytical skills and experience in data-driven decision-making.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns.
• Plan, launch, and optimise paid social campaigns across platforms.
• Monitor and analyse campaign performance using Google Analytics.

Skills

5 years of experience in digital marketing

Proficiency in Google Ads

Meta Business Suite knowledge

Strong analytical skills

Excellent communication skills

Tools

Google Analytics

SEO tools

Eloqua

InDesign

Adobe Express

Canva

Job description

A leading technology company located in Manchester is seeking a Digital Marketing Specialist to elevate their digital marketing strategy. You'll develop and execute campaigns across SEO, PPC, email, and social media, while working closely with the Head of Marketing. The ideal candidate will have at least 5 years of digital marketing experience in B2C, proficiency in tools like Google Ads and SEO platforms, and a creative mindset to support brand performance growth. This role requires a proactive approach to drive innovation.