Sportsbook Digital Analytics Implementation Lead

FDJ United group; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading gaming operator in the United Kingdom is looking for a Digital Analytics Implementation Specialist to enhance digital data quality within their sportsbook business. This role involves collaborating with Product Owners, defining tracking requirements, and ensuring the effective implementation of analytics solutions. The ideal candidate will possess strong knowledge of B2C sports betting, digital data collection, and excellent communication skills, supporting the company's ambition to innovate in the gaming sector.

Qualifications

• Strong domain knowledge in B2C sports betting, especially sportsbook user experience.
• Ability to design and evaluate tracking strategies for granular user interactions.
• Excellent communication skills for both technical and non-technical audiences.

Responsibilities

• Collaborate with Product Owners on scalable tagging solutions.
• Define requirements to ensure high-quality tracking implementation.
• Assist in Quality Assurance testing using debugging tools.

Skills

B2C sports betting knowledge

Digital data collection expertise

Communication skills

Understanding of digital ecosystems

Familiarity with analytics suites

Tools

Adobe Analytics

Google Analytics

Job description

A leading gaming operator in the United Kingdom is looking for a Digital Analytics Implementation Specialist to enhance digital data quality within their sportsbook business. This role involves collaborating with Product Owners, defining tracking requirements, and ensuring the effective implementation of analytics solutions. The ideal candidate will possess strong knowledge of B2C sports betting, digital data collection, and excellent communication skills, supporting the company's ambition to innovate in the gaming sector.