SEO Content Strategist

Igbaffiliate; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing services provider in the United Kingdom is seeking an experienced SEO Content Strategist. This role involves overseeing SEO strategies for a European casino affiliate site, focusing on UX, content strategy, and technical SEO. The ideal candidate has over 3 years of experience in the iGaming sector, specifically in casino affiliates, and possesses strong skills in WordPress and analytics tools. The workplace offers flexibility with remote work options and a supportive environment for professional development.

Benefits

Employee Stock Purchase Program

Comprehensive private Healthcare Insurance

Flexible work environment

Access to courses for Personal and Career Development

Regular company events

Qualifications

• 3+ years of SEO/content experience within iGaming affiliates, casino vertical preferred.
• Proven lifts in rankings and traffic.
• Comfortable building pages and fine-tuning performance in WordPress.

Responsibilities

• Analyze and execute search engine optimization campaigns.
• Recommend changes to website architecture and content for SEO.
• Track and report SEO progress to management.

Skills

SEO/content experience

WordPress power-user skills

Analytics proficiency

Impact-driven mindset

AI fluency

Adaptability

Tools

Ahrefs

SEMrush

GA4

Screaming Frog

Clarity

Job description

SEO Content Strategist - Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry.

The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards.

Are you ready to take the next step in your career?

We’re hiring an experienced SEO Content Strategist to take full ownership of revamping a European casino affiliate site. The property has strong potential with the right end-to-end overhaul across UX, content strategy, and technical SEO. If you’ve grown casino affiliate sites before and love rolling up your sleeves in WordPress while driving measurable SEO and revenue impact, this is your playground.

What You’ll Do

• Works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI
• Analyze and execute search engine optimization campaigns.
• Work in a cross-functional product team to make sure SEO is considered in all decisions
• Planning with Product, UX and Development team
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• On-page SEO optimizations
• Keyword, market and competitive research
• Help manage teams high level goal targets
• Strategic planning with content team
• QA / Audit all-new product feature launches for SEO
• Track and report SEO progress and fluctuations to SEO lead and management
• Optimize copy and landing pages for search engine optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with editorial and content teams to drive SEO in content creation and content programming

You’ll Bring

• 3+ years of SEO/content experience within iGaming affiliates (casino vertical strongly preferred), with proven lifts in rankings and traffic.
• WordPress power-user skills, comfortable building pages and fine-tuning performance.
• A solid SEO toolkit: on-page optimisation, internal linking, topical mapping, competitor gap analysis, schema, and basic HTML/CSS literacy.
• UX/CRO instincts: you understand how users compare casinos, what builds trust, and how to streamline the conversion path.
• Analytics proficiency: confident with GA4, GSC, spreadsheets, and able to interpret data from tools like GA4, SEO tools, and Clarity.
• Tool familiarity: Ahrefs/SEMrush, Screaming Frog, Clarity, and common AI assistants.
• AI fluency: able to leverage AI for content creation, ideation, and planning.
• Impact-driven mindset: excited to use AI and automation to increase output and accelerate project execution.
• Adaptability: comfortable navigating a rapidly evolving digital landscape.

Employee Stock Purchase Program

Comprehensive private Healthcare Insurance

Flexible work environment with the option for remote work

Hardware and software

Regular company events, including seasonal parties and sports & social outings.

Access to courses for Personal and Career Development