Senior UA Growth Lead — Mobile Games

Game District; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A mobile gaming company is seeking a Senior User Acquisition Manager to lead the paid user acquisition strategy and optimize campaigns. This role involves managing UA budgets, collaborating with various teams, and staying on top of industry trends. The ideal candidate has over 5 years of experience in user acquisition or performance marketing, with a strong understanding of key mobile marketing KPIs. Join a fast-moving and ambitious team that values ownership and impact on live games.

Benefits

High ownership and real impact on live games

Fast-moving, ambitious, and collaborative team

Opportunity to shape growth strategy

Qualifications

• 5+ years of experience in user acquisition or performance marketing, preferably in mobile gaming.
• Strong understanding of mobile marketing KPIs: CPI, ROAS, LTV, retention.
• Deep hands-on experience with major ad platforms.

Responsibilities

• Own and manage paid user acquisition strategy across major channels.
• Plan, launch, and optimize UA campaigns to hit targets.
• Monitor attribution and performance using MMPs and BI tools.

Skills

User acquisition strategy

Performance marketing

Data analysis

Collaboration skills

Tools

Mobile ad platforms

MMPs

BI tools

Job description

A mobile gaming company is seeking a Senior User Acquisition Manager to lead the paid user acquisition strategy and optimize campaigns. This role involves managing UA budgets, collaborating with various teams, and staying on top of industry trends. The ideal candidate has over 5 years of experience in user acquisition or performance marketing, with a strong understanding of key mobile marketing KPIs. Join a fast-moving and ambitious team that values ownership and impact on live games.