Senior Sales Engineer

Aforza Inc.; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing software company in London is seeking a Senior Sales Engineer to help large Consumer Goods enterprises understand their challenges. You will lead product demonstrations and work closely with Sales, Product, and Marketing teams. The ideal candidate has over 5 years of experience in Sales Engineering and a passion for technology. This role offers competitive compensation and the opportunity to work with leading brands.

Benefits

Competitive compensation

Stock options

Benefits

Qualifications

• 5+ years of experience in Sales Engineering or related field.
• Deep understanding of sales and marketing processes in the Consumer Goods industry.
• Proven ability to sell to senior business and IT stakeholders.

Responsibilities

• Lead Sales Engineer across the full sales cycle.
• Deliver tailored product demos for customers.
• Collaborate with Sales to develop opportunity strategies.

Skills

Sales Engineering

Consumer Goods industry knowledge

AI tools and techniques

Salesforce CRM expertise

Strong presentation skills

Tools

Salesforce

Cloud platforms

Job description

Overview

Aforza is a high-growth, venture-backed software company transforming the Consumer Goods industry with next-generation Vertical AI, Cloud and Mobile applications. Built in close partnership with Salesforce and powered by Google Cloud, Aforza delivers AI-first solutions that drive productivity, sustainability and profitable growth. Our mission goes beyond building software – we help global consumer goods companies reduce operational waste, improve margins and win in a competitive marketplace. We’re proud to work with industry leaders like L’Oréal, Suntory, and Heineken and we’re building a team of talented professionals passionate about redefining what’s possible.

Your Role

We’re seeking an exceptional Senior Sales Engineer to join our growing teams in the USA & UK. You’ll play a pivotal role in helping large Consumer Goods enterprises understand how Aforza can solve their most pressing commercial challenges. As a trusted advisor to our prospects and customers, you’ll design compelling solution stories, lead engaging product demonstrations and build confidence in Aforza’s technology and industry expertise. You’ll operate at the intersection of business value and technical know-how, working closely with Sales, Product, and Marketing to win strategic deals and shape the future of our platform.

What You’ll Do

• Act as a lead Sales Engineer across the full sales cycle, from discovery through to value articulation, demonstration and closure
• Deliver compelling, industry-specific product demos tailored to customer priorities and business outcomes
• Lead discovery workshops to uncover needs, map requirements and craft differentiated value stories
• Translate complex technical concepts into clear business benefits for both line-of-business and IT stakeholders
• Collaborate with Sales to develop opportunity strategies and solution roadmaps
• Respond to RFPs and RFIs with clear, concise and technically sound responses
• Influence customer decision-making with thought leadership on digital transformation, sustainability and AI-first strategies
• Contribute to a shared library of demo assets, templates, and best practices
• Continuously learn and apply new technologies, tools and customer success approaches

What We’re Looking For

• 5+ years of experience in Sales Engineering, Solution Consulting or Pre-Sales roles in enterprise SaaS
• Deep understanding of the Consumer Goods industry, ideally including sales, marketing or revenue growth processes
• Familiarity with AI tools and techniques, with a proven ability to apply them to increase personal productivity and customer impact
• Proven ability to sell to senior business and IT stakeholders with confidence, clarity and business acumen
• Experience with Salesforce CRM, cloud platforms and integrations, certifications a plus
• Passion for demonstrating innovation and solving real-world challenges with technology
• Strong presentation, storytelling and communication skills (verbal and written)
• Entrepreneurial mindset, proactive, curious and comfortable working in a fast-paced, scale-up environment
• Willingness to travel to customer sites and events as required
• A mission-driven team that’s building solutions that matter
• Opportunity to work with leading brands and innovative partners
• Career-defining role in a high-growth, global company
• Competitive compensation, stock options and benefits

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