Senior Product Marketing Manager

Skyscanner Limited; City of Edinburgh; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading travel tech company in Edinburgh is seeking a Senior Product Marketing Manager to lead go-to-market strategies for innovative advertising solutions. This role involves collaborating with multiple teams to effectively communicate product positioning and drive adoption among partners. The ideal candidate will have over 5 years of B2B product marketing experience, a strong analytical mindset, and the ability to translate complex concepts into compelling narratives. This is a hybrid position with a focus on making travel simpler for everyone.

Benefits

Inclusive workplace

24 weeks maternity leave globally

Qualifications

• 5+ years of experience in Product marketing or working with Sales and Product Teams within a B2B environment.
• Proven success launching and scaling B2B or ad-tech products globally.
• Strong communicator and storyteller, able to turn complex product features into compelling partner narratives.

Responsibilities

• Build deep understanding of Skyscanner’s Advertising Solutions and communicate features.
• Lead go-to-market strategy for new ad product features.
• Define Ads product positioning and messaging.

Skills

Product marketing

B2B product launch

Strong communication

Project management

Analytical mindset

Job description

About Skyscanner

Everyone loves travelling, but planning is not without its challenges. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole ‘47 browser tabs open’ phase and find flights, cars, and hotels quickly and easily.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all. Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here).

Now, we’re on the lookout for a Senior Product Marketing Manager to help us bring that vision to even more travellers.

About The Role

(Hybrid)

In this role, you’ll sit at the intersection of Product, Commercial, and RevOps teams driving go‑to‑market strategy and execution for our new advertising solutions. You will be responsible for making sure products are well tested and launched with the highest probability to succeed.

You’ll turn complex ad tech capabilities into clear, compelling stories, enable commercial teams to succeed, and influence product direction through market insight. If you love making the complex simple, driving impact at scale, and helping partners grow through innovation — this is your opportunity to shape the future of Skyscanner Ads.

We are looking for someone who thrives on getting their sleeves rolled up, influencing cross‑functional teams, driving continuous improvement, and making things happen.

What You’ll Be Doing

• Build deep understanding of Skyscanner’s Advertising Solutions, their features, benefits, and applications, to effectively communicate these internally and to our advertisers across Airlines, Destinations, agencies, travel related and Beyond travel brands.
• Lead go‑to‑market strategy – Develop launch strategies for new front‑end and back‑end ad product features, as well as monetisation initiatives, ensuring successful adoption across partner types and markets.
• Define Ads product positioning and messaging – Craft and communicate compelling narratives, value propositions, and messaging for new and existing ad solutions that clearly articulate the value of Skyscanner’s advertising offering for travel partners.
• Lead GTM operation execution – Lead end‑to‑end operational planning and execution of Ads product launches, ensuring cross‑functional alignment across Product, Sales, Analytics team ensuring operational efficiency, and consistent delivery.
• Influence Ads product roadmap – Act as the voice of the advertiser and traveller, shaping product direction with market data, partner feedback, and commercial input.
• Enable commercial success – Develop and deliver comprehensive training programs to equip global sales teams with deep product knowledge, value propositions, sales playbooks (e.g., presentations, one‑pagers, case studies, objection‑handling docs), and competitive intelligence to help them drive Ads revenue growth.
• Measure and optimize impact – Define adoption and revenue KPIs for Ads products, track GTM performance, and iterate to maximize commercial and user impact.
• Deploy experience in design thinking, behavioural science, and consultative selling principles to transform sales assets from product‑focused to purpose‑driven and consultative, increasing partner adoption and trust.

About You

• You have 5+ years of experience in Product marketing or working with Sales and Product Teams within a B2B environment.
• Proven success launching and scaling B2B or ad‑tech products globally.
• Strong communicator and storyteller, able to turn complex product features into compelling partner narratives.
• Excellent project management skills, with the ability to navigate ambiguity, identify roadblocks, and drive solutions collaboratively.
• Highly analytical and data‑driven mindset with the ability to connect insights, influence cross‑functional teams, and drive continuous improvement.
• You thrive in “getting under the hood” to learn complexities and subtle nuances and in return, turning them into digestible and simple value propositions. You have a passion for making the complex simple.

What It's Like Here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans, building things that help travellers explore the world a little easier.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better - and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all.

Sound like your kind of adventure? Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.