Senior Media Buyer (EU)

Maneuver Marketing Pte. Ltd.; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic marketing agency in the United Kingdom is seeking a Senior Media Buyer to drive performance outcomes and manage strategic media buying activities. The ideal candidate will have at least 4 years of experience in DTC brands, strong analytical skills, and a proven track record in optimizing campaign performance. This full-time role offers the chance to significantly impact brand success within a fast-growing company.

Qualifications

• At least 4 years of relevant experience with DTC brands as a media buyer.
• Strong understanding of media buying and ad budgets.
• Comfortable working with data and analyzing key metrics.

Responsibilities

• Take ownership of performance outcomes on specific projects.
• Identify gaps in account structure and optimize media buying strategies.
• Monitor, trim, scale campaigns, and rotate ads.

Skills

Media Buying skills

Analytical mindset

Project management

Collaboration skills

Problem solving

Job description

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high‑quality & innovative supplement products.

In just five years we launched a DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. We have been recognized by the Financial Times as one of APAC's top high‑growth companies and awarded 2nd place on the E50 Awards.

Your Role

As Maneuver scales through deeper use of AI, automation, APIs, and cross‑functional media intelligence, we are evolving the Media Buyer role from a pure execution function into a hybrid operator‑strategist.
You will take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high‑leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end‑to‑end media operations to enable sustainable scaling.

What You’ll Do

Problem Diagnosis & Opportunity Identification

• Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set‑up.
• Research market, product, and competition proactively to contribute valuable inputs.
• Identify gaps in message‑market fit, untapped niches, creative formats, and placement‑specific performance.
• Funnel: Identify gaps in post‑click experience, including landing page, mobile vs desktop, cross‑sells/upsells, etc.

Smart Use of Video Inventory

• Pair videos with optimal new copy and/or resurface high‑performing legacy copy that can give new videos an edge.
• Adjust post‑click destinations to maximize performance (sales page vs listicle vs quiz vs VSL funnel).
• Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization.
• Work with Growth Strategist and the team to identify patterns across video types (VSLs, influencer, partnership, in‑house) to inform future creative strategy and funnel adjustments.

Data, Reporting & Collaboration

• Partner with Growth Strategist and measurement teams to determine real ROAS thresholds using in‑platform and post‑purchase data.
• Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals.
• Create comprehensive performance tracking using advanced Google Sheets (VLOOKUP, pivot tables).
• Provide clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision‑making.

Optimize Testing Architecture

• Build efficient structures for testing, including dedicated VSL campaigns, isolated placements, and strategic use of cost caps, bid multipliers, and volume bidding.
• Ensure video throughput velocity by optimizing test set‑up workflow, batching creative variants, and minimizing launch bottlenecks.
• Organize and group tests across video types and creative formats.
• Analyze and compare performance across different campaign structures post‑testing to identify optimal architectures for scaling.

Perform Media Buying Responsibilities

• Campaign management: Monitor, trim, scale, add ads, and rotate past performers.
• Brief, coordinate, and quality‑check executions with virtual assistants.
• Perform weekend/holiday campaign monitoring and high‑priority optimizations.
• Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries while balancing creativity with delivery reliability.

Project Ownership

• Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results.
• Actively seek ways to contribute to project success beyond assigned tasks, taking items off teammates’ plates to help them focus on highest‑value activities.
• Learn from other accounts and bridge insights across projects to identify patterns and opportunities for improvement.
• Execute with agency and urgency while maintaining quality standards.

How You’ll Succeed

• Grow incremental Meta spend (focus on Instagram Feeds/Reels/Stories and Facebook Reels).
• Drive profitable blended ROAS (>1x) — even when in‑platform metrics look unprofitable.
• Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and set‑ups.

What You Bring

• At least 4 years of relevant experience working with DTC brands as a media buyer.
• Strong work ethic and a mission‑driven culture; readiness to build a brand to 10 figures.
• Analytical mindset; comfortable working with data, analyzing key metrics, and understanding fundamental marketing levers.
• Strong media buying skills—managing ad budgets, experimenting with campaign structures, and understanding manual bid strategies.
• Project management skills—identifying goals, planning, and executing tasks effectively, adapting to data and feedback.
• Project coordination skills—collaborating with other departments to keep projects on track.
• Soft skills—resourcefulness, organization, independence, and problem solving.

Senior­ity level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Retail Health and Personal Care Products

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London, England, United Kingdom