Senior MarTech Product Manager

Tourism Marketing Agency Limited; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A dynamic marketing agency in London seeks a Senior MarTech Manager to lead their marketing technology and data efforts. You'll define the vision for Growth Marketing, manage cross-functional teams, and implement automation strategies to enhance marketing effectiveness. Ideal candidates have experience in product management within marketing tech and strong communication skills. This full-time position offers a unique opportunity to drive innovation at the intersection of marketing and technology.

Qualifications

• Proven experience as a Product Manager or Product Owner in a marketing technology or data environment.
• Deep understanding of marketing data flows, CRM, AdTech, and customer data platforms.
• Strong communication skills — comfortable with engineers, marketers, and executives.

Responsibilities

• Define and own the long-term vision and roadmap for Growth Marketing’s technology and data ecosystem.
• Partner with teams across Data Engineering, Analytics, and Performance Marketing.
• Drive CRM platform implementation across new markets and segments.

Skills

Product Management

CRM expertise

Communication skills

Organizational skills

Automation workflows

Job description

Senior MarTech Manager – Tourism Marketing Agency

London, England, United Kingdom

Full-time, Mid-Senior level

We’re looking for a Senior MarTech Manager who thrives at the intersection of marketing, data, and technology — someone who can turn complexity into clarity, building scalable solutions that power growth and customer insight.

You’ll sit within the Growth Marketing function, leading the vision and roadmap for our marketing technology and data capabilities. Your mission: to design and deliver the data, tooling, automation, and integrations that enable marketers to acquire, retain, and understand customers more effectively. You’ll combine deep technical understanding with a marketer’s mindset, acting as the bridge between marketing strategy and data infrastructure — and as a catalyst for innovation through automation and emerging AI tools.

What You Will Do

• Strategy & Roadmap: Define and own the long-term vision, roadmap, and success metrics for Growth Marketing’s technology and data ecosystem; translate marketing objectives into actionable data and technology capabilities; prioritize and manage the product backlog to maximise business impact; build business cases for new tools and integrations, leading RFPs and vendor relationships.
• Delivery & Collaboration: Partner with cross‑functional teams across Data Engineering, Analytics, CRM, and Performance Marketing; oversee the delivery of new capabilities and ensure initiatives are aligned to Growth Marketing OKRs; work closely with Marketing Operations to communicate project progress, milestones, and outcomes; manage “build vs. buy” decisions with a focus on scalability and compliance.
• CRM Enablement: Drive CRM platform implementation across new markets and segments; own deliverability strategy, IP management, and preference/subscription management; enable segmentation through customer attributes and behavioural triggers aligned with CRM strategy.
• Digital Acquisition Enablement: Own the cookies and digital tracking strategy, ensuring compliance and accuracy; enable audience creation and suppression for paid media teams; partner with Salesforce and data teams to enhance digital audience data and measurement.
• Automation & Emerging Technologies: Lead Growth Marketing’s automation agenda, identifying and implementing opportunities to streamline processes and enhance campaign efficiency; evaluate, test, and roll out new AI-driven tools and technologies that improve marketing performance, personalisation, and productivity; partner with CRM, Performance, and Marketing Ops teams to automate workflows, optimise targeting, and scale marketing effectiveness; establish frameworks for experimentation and proof‑of‑concept testing of innovative tools across the MarTech stack; share learnings and best practices across teams to foster a culture of continuous innovation and smart automation.
• Compliance & Governance: Ensure MarTech solutions are compliant with data protection, privacy, and ethical standards; collaborate with Legal, Compliance, and DPO teams on data usage and governance.
• Measurement & Optimisation: Define and report MarTech KPIs and performance metrics; use data to forecast, measure, and communicate the impact of MarTech initiatives; stay ahead of emerging MarTech and AI trends to future‑proof the Growth Marketing tech stack.

What You Will Bring

• Proven experience as a Product Manager or Product Owner in a marketing technology or data environment.
• Deep understanding of marketing data flows, CRM, AdTech, and customer data platforms.
• Experience with multi‑touch attribution, predictive LTV, AI-powered marketing tools, and automation workflows.
• Strong communication skills — equally comfortable with engineers, marketers, and executives.
• Highly organised, with excellent documentation and backlog management discipline.
• A track record of delivering solutions that drive measurable marketing or customer impact.
• Experience in fintech, SaaS, or other data‑rich environments is beneficial but not essential.