Senior Manager, Marketing Analytics

Skyscanner Limited; City of Edinburgh; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading travel technology company in Edinburgh is seeking a Senior Manager, Marketing Analytics to lead a team of analysts. You'll drive data-driven strategies to improve brand awareness and user acquisition, utilizing advanced analytical techniques. The ideal candidate has strong people management skills, a track record in marketing analytics, and proficiency in SQL and data visualization tools. This full-time role is perfect for a strategic thinker passionate about leveraging data for growth.

Qualifications

• Strong background in Marketing analytics and leadership.
• Experience in managing teams and developing talent.
• Deep analytical skills with knowledge of frameworks.

Responsibilities

• Lead a team of analysts and collaborate with marketing teams.
• Drive data-driven insights for strategic direction.
• Ensure clear understanding of marketing channel performance.

Skills

Analytical problem-solving

People management

Data visualization

SQL expertise

A/B testing

Tools

SQL-based platforms

Tableau

Job description

Overview

Now we're on the hunt for a Senior Manager, Marketing Analytics to help drive that vision globally.

At Skyscanner, we pride ourselves on letting the data lead decisions, and we need people passionate about using data to drive strategic decision making and accelerating the Skyscanner flywheel. We have an exciting opportunity for someone who is excellent at solving sophisticated business problems using data, to join our centralised Analytics team as a Senior Manager for Marketing Analytics.

What you'll be doing

• Lead a team of high-performing analysts and partner with Performance Marketing, Brand Advertising, PR & Social teams to profitably grow Brand awareness and drive user acquisition.
• Leverage tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV to inform channel spend allocation decisions and guide channel performance optimisation (including ROAS target setting at a market level for SEM bidding, accounting for marginal returns).

Team Leadership

• Lead and develop a team of analysts (at various levels), coaching, providing feedback, and mentoring to support growth.
• Encourage a culture of collaboration, innovation, and excellence within the centralised Analytics team.
• Act as a hands-on contributor when needed—guide project prioritisation, craft analytical approaches, and ensure high-quality, impactful delivery.

Stakeholder Management

• Act as a trusted partner for senior collaborators, primarily in Marketing, to drive alignment and deliver actionable insights.
• Foster positive relationships across the organisation to influence decision-making and champion a data-first approach.

Strategy And Insights

• Drive the definition and evolution of key business metrics to align with strategic objectives.
• Use data-driven insights to identify growth opportunities and inform Marketing channel strategies.

Performance Reporting And Business Impact

• Ensure the business has a clear understanding of the key factors impacting Marketing channel performance.
• Collaborate with cross-functional teams to identify trends, uncover opportunities, and recommend actions to optimise performance.

Team Prioritization And Focus

• Help teams prioritise initiatives to align with business goals and collaborator needs.
• Balance competing demands on the analytics team, ensuring resources are allocated to high-impact, strategic priorities.
• Proactively communicate trade-offs and timelines with collaborators to manage expectations and focus on value creation.

Experience

About you

• Strong track record in analytics, with Marketing analytics experience and leadership experience.
• Expertise in people management and talent development.

Technical And Analytical Skills

• Deep knowledge of analytical frameworks and techniques; hands-on experience with SQL-based platforms (e.g., Databricks) for large-scale data analysis.
• Strong understanding of A/B testing and experimentation design; ability to translate results into actionable recommendations.
• Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools (e.g., Tableau) to build clear dashboards for technical and non-technical audiences.

Leadership And Collaborator Engagement

• Outstanding collaboration, management and influencing skills, especially with senior leaders; experience with product and engineering functions is a plus.
• A strategic problem solver who balances short-term priorities with long-term vision.

Soft Skills

• Excellent communication and interpersonal skills to collaborate across diverse teams.
• Ability to manage complexity, navigate ambiguity, and prioritise effectively in a fast-paced environment.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Technology, Information and Internet

Edinburgh, Scotland, United Kingdom