Senior Digital Copywriter

ON.com; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading sportswear brand in London is seeking a Senior Digital Copywriter to craft engaging digital content across multiple platforms. The ideal candidate will have over 5 years of copywriting experience, particularly in e-commerce for fashion or lifestyle brands. This role requires creativity, attention to detail, and the ability to work collaboratively with various teams. Join us in redefining performance storytelling with innovative digital strategies.

Benefits

Supportive, team-oriented atmosphere

Access to personal self-care resources

Opportunities for professional development

Qualifications

• 5+ years of copywriting experience, including senior-level work in digital content.
• Strong background writing for fashion, lifestyle, or sportswear e-commerce.
• Digital-first mindset with a clear understanding of multi-platform storytelling.

Responsibilities

• Write and edit compelling digital copy for various channels.
• Collaborate with CRM, Digital, and E-commerce teams.
• Lead end-to-end copy projects with autonomy.

Skills

Copywriting experience

Digital content creation

Attention to detail

Cross-functional collaboration

Adaptability

Tools

AI copy tools

Job description

Born in the Swiss Alps with the goal to revolutionize the sensation of running, On is one of the world’s fastest-growing premium sportswear brands. We’re on a mission to ignite the human spirit through movement, staying true to our deep roots in performance running while growing our relevance with those who move in other ways.We’re seeking a Senior Digital Copywriter to craft our tone of voice across digital channels, including on.com and CRM. This role is ideal for a digital-first writer who brings sharp judgment, creativity, and end-to-end ownership to everything they touch.

The ideal candidate will be confident writing about product, tech and innovation across several verticals and for multiple communities, collaborating closely with our CRM, Digital, and E-commerce teams.
This role requires a person who’s adept at navigating complex digital projects, distilling input with clarity, and making confident creative decisions. You’re also deeply curious about how AI and emerging tools can elevate both workflow and creative excellence.

Your Mission

• Write and edit compelling digital copy across email, landing pages, paid media, and PDPs.
• Partner with CRM, Digital, and E-commerce teams to drive engagement and conversion throughout the customer journey.
• Lead end-to-end copy projects with autonomy, from brief to final delivery.
• Maintain and evolve On’s tone of voice across digital platforms.
• Ensure accuracy, clarity, and consistency in all content.
• Use A/B testing and performance insights to refine and optimize copy.
• Explore and apply AI tools to improve quality and efficiency.
• Balance innovation with operational excellence.
• Stay informed about trends in performance, lifestyle, and digital storytelling.

Your story

• 5+ years of copywriting experience, including senior-level work in digital content.
• Strong background writing for fashion, lifestyle, or sportswear e-commerce.
• Digital-first mindset with a clear understanding of multi-platform storytelling and performance metrics.
• Exceptional attention to detail and commitment to accuracy.
• Ideally, experience with AI copy tools.
• Skilled at editing, communication, and adapting tone for different audiences.
• Comfortable collaborating with cross-functional partners and managing complex feedback.
• Proactive, solutions-oriented, and confident navigating ambiguity.
• Passion for movement, design, and cultural storytelling.

About the Team

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era. Within it, the Consumer Copy Team is responsible for crafting and shaping our brand TOV across digital channels. A highly collaborative, fast-paced team, we’re dedicated to brand building and conversion through digital channels.

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

Home to nearly 3000 parks, a population speaking more than 300 languages, and a vibrant art and music scene, London is one of the world’s most loved cities for good reason.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.