Senior Business Systems Analyst

Applied Intuition Inc.; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading customer engagement platform is looking for a Senior Business Systems Analyst to enhance its Sales and Marketing tech stack. The role requires 5+ years of experience in business systems analysis, strong expertise in tools like Salesforce, Gong, and Outreach, and a proactive mindset. You'll drive key technology initiatives, collaborate with various departments, and contribute to business growth. The position offers competitive compensation, flexible time off, and a dynamic work culture supporting professional development.

Benefits

Competitive compensation

Flexible paid time off

Comprehensive benefits package

Qualifications

• 5+ years of experience as a Business Systems Analyst.
• At least 2 years in a senior capacity supporting Sales and Marketing teams.
• Excellent communication and presentation skills.

Responsibilities

• Drive the entire project lifecycle for Sales and Marketing technology.
• Act as the primary liaison between departments to gather requirements.
• Design and maintain sales and marketing applications.

Skills

Business Systems Analysis

Salesforce Sales Cloud

Gong

Outreach

Data Analysis

Education

Bachelor's degree in Business, Information Technology, or related field

Tools

ZoomInfo

Marketo

Looker

Salesforce

Job description

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work‑life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one‑of‑a‑kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Braze is a leading customer engagement platform, powering relevant and memorable experiences between brands and their customers. We are seeking a Senior Business Systems Analyst to join our Business Systems team, with a specialized focus on owning, managing and enhancing our Sales and Marketing technology stack. The ideal candidate will be a strategic partner for the business and operations stakeholders, bridging the gap between business needs and technical solutions to drive efficiency and effectiveness across our Sales and Marketing business functions and operations.

You will play a pivotal role in optimizing our go‑to‑market systems, working closely with stakeholders in Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, and Deal Desk business functions, to deliver impactful solutions that support our growth initiatives.

WHAT YOU'LL DO

• Lead Project Lifecycle: Drive the entire project lifecycle for key initiatives within the Sales and Marketing technology ecosystem.
• Requirements Elicitation & Translation: Act as the primary liaison between Sales, Marketing, and other business stakeholders to elicit requirements and translate them into detailed technical specifications for internal systems.
• Product Ownership: Own, manage, enhance and integrate key Sales & Marketing tools, e.g. Gong, Outreach, People.ai, etc.
• Subject Matter Expertise: Serve as the SME for the Sales and Marketing technology stack - providing best practice guidance, drive technology roadmap, training and support to end‑users to maximize system adoption and value.
• Application Design & Maintenance: Design, configure, and maintain critical sales and marketing applications, ensuring scalability, efficiency, and business goals alignment.
• Process Analysis & Optimization: Conduct in‑depth analysis of sales and marketing processes and data to identify opportunities for automation, optimization, and improved data quality, utilizing state‑of‑the‑art AI‑driven solutions.
• Solution Collaboration & Deployment: Collaborate with engineering teams to develop and deploy custom solutions, integrations, and reports, providing actionable insights to go‑to‑market teams.
• Test Plan Development & Execution: Develop and execute comprehensive UAT / test plans to ensure the integrity and quality of new features and integrations.
• Continuous Improvement: Stay current with the latest trends and best practices in Sales and Marketing technology, continuously seeking ways for AI‑driven innovation and improve the existing technology stack.

WHO YOU ARE

• 5+ years of experience as a Business Systems Analyst, with at least 2 years in a senior capacity, specifically supporting Sales and Marketing teams.
• Proven expertise in administering and optimizing enterprise business applications such as Salesforce Sales Cloud, Gong, Outreach, etc.
• Deep understanding of end‑to‑end Sales and Marketing business processes, including: inquiry‑to‑lead, lead‑to‑opportunity, quote‑to‑cash.
• Experience with owning, managing, maintaining, enhancing and integrating key Sales and Marketing technologies, e.g. Gong (must‑have), Outreach (must‑have), ZoomInfo, Marketo, Clari, People.ai, Fullcast, etc.
• Excellent communication (verbal and written), interpersonal, and presentation skills, with the ability to effectively communicate complex technical concepts to a non‑technical business audience, and business concepts to a technical audience.
• A proactive, data‑driven and results‑oriented mindset, with a demonstrated ability to independently manage multiple projects and deliver on deadlines.
• Strong analytical and problem‑solving skills, with an unwavering attention to detail.
• Experience with project management methodologies (e.g. Agile, Scrum).
• Bachelor's degree in Business, Information Technology, or a related field.

Bonus Points If You Have

• Certifications in Business Systems Analysis (e.g. IIBA), and/or Agile Product Owner.
• Certifications in key Sales and Marketing technologies, e.g. Gong, Outreach.
• Certifications in Salesforce (e.g. Salesforce Administrator, Sales Cloud Consultant).
• Familiarity with data analysis, reporting, and dashboard creation in platforms like Looker or Tableau or Salesforce.

WHAT WE OFFER

• Competitive compensation that may include equity.
• Retirement and Employee Stock Purchase Plans.
• Flexible paid time off.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Family services that include fertility benefits and equal paid parental leave.
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend.
• A curated in‑office employee experience, designed to foster community, team connections, and innovation.
• Opportunities to give back to your community, including an annual company‑wide Volunteer Week and donation matching.
• Employee Resource Groups that provide supportive communities within Braze.
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®.

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross‑channel messaging and journey orchestration to AI‑powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the U.K., Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZES AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities both inside and outside the organization. We are committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We encourage you to apply even if you do not meet 100 % of the criteria. If your experience and skills align well with what we’re looking for, we’d love to meet you.

For more information on how Braze processes your personal information during the recruitment process, please see our Candidate Privacy Policy.