Senior B2B Marketing Leader - Demand Gen & Brand

Pinksheep Marketing Limited; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B marketing firm in the UK is seeking a Senior B2B Marketing Manager to drive impactful marketing strategies. The ideal candidate will own all marketing activities, focusing on generating qualified leads while enhancing brand presence. Responsibilities include campaign design, managing the marketing calendar, and tracking KPIs to showcase ROI. This role offers the chance to influence strategy within a growing, sustainability-focused business, working closely with senior leadership and sales teams.

Benefits

Direct access to senior leadership

Influence over marketing strategy

Opportunity to work in a sustainability-focused business

Qualifications

• Proven experience in a B2B marketing role within professional services.
• Demonstrable track record of generating qualified leads.
• Exceptional copywriting and communication skills required.

Responsibilities

• Own and develop the central marketing activity.
• Design and deliver B2B marketing campaigns focused on lead generation.
• Lead the evolution of the brand in the B2B market.
• Track and report on marketing KPIs, demonstrating ROI.

Skills

B2B Marketing

Lead Generation

Campaign Management

Copywriting

Data-Driven Decision Making

Brand Strategy

AI Utilization

Sustainability Communication

Job description

A leading B2B marketing firm in the UK is seeking a Senior B2B Marketing Manager to drive impactful marketing strategies. The ideal candidate will own all marketing activities, focusing on generating qualified leads while enhancing brand presence. Responsibilities include campaign design, managing the marketing calendar, and tracking KPIs to showcase ROI. This role offers the chance to influence strategy within a growing, sustainability-focused business, working closely with senior leadership and sales teams.