Senior Account Director - Consumer (up to £65k) London, England, United Kingdom

Golin; Greater London; On-site; GBP 55,000 - 65,000; Full time

Job summary

A global PR firm in Greater London is seeking a Senior Account Director to lead strategic global consumer campaigns. This position requires extensive PR experience and proven success in managing multi-market programmes. The ideal candidate will possess strong communication skills, be a strategic thinker, and effectively collaborate with diverse teams to deliver impactful campaigns for major global brands. This role offers a competitive salary, and the opportunity to shape integrated strategies across multiple markets.

Qualifications

• Extensive experience in consumer PR/communications within an agency.
• Proven experience leading global or multi-market client programmes.
• Strong track record in earned-first consumer campaigns.

Responsibilities

• Act as the strategic lead for major global consumer clients.
• Develop global communications strategies and brand positioning.
• Lead integrated campaigns across PR, social, digital, and content.

Skills

Strategic thinking

Client leadership

Storytelling

Programme management

Data literacy

Job description

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Senior Account Director - Consumer (up to £65k)

London, England, United Kingdom

Overview

We’re looking for a Global Senior Account Director with deep consumer PR experience and a proven track record of leading multi‑market, global client programmes.

You’ll be the strategic lead for some of our flagship global consumer brands, setting the vision, driving integrated campaigns across markets and ensuring our work lands with consistent excellence everywhere from global hubs to local market activation.

This role is perfect for someone who loves big brand thinking, thrives in complex global structures and knows how to get brilliant work out of large, cross‑functional teams.

Key Responsibilities

Act as the day‑to‑day strategic lead for one or more major global consumer clients, owning the relationship at senior stakeholder level.

Lead the global hub for multi‑market programmes – setting the strategic direction, overseeing planning and ensuring local markets have what they need to activate.

Develop global communications strategies, narrative platforms and brand positioning that can flex effectively at a local market level.

Create and roll out global toolkits, playbooks and campaign frameworks (e.g. messaging, asset banks, influencer guidelines, social content frameworks).

Partner with clients on annual planning, budget allocation and market prioritisation, ensuring activity ladders up to business objectives.

Lead the development of integrated, earned‑first campaigns across PR, social, digital, influencer and content.

Work closely with creative, strategy, social and production teams to brief, shape and stress‑test ideas that can scale globally.

Ensure global work is insight‑driven, measurable and culturally relevant, with clear KPIs and robust evaluation approaches.

• Ensure programmes are delivered on time, on budget and to the highest quality, with the right seniority mix across markets.

Lead, mentor and inspire account teams across levels and markets, creating a collaborative environment.

Set clear expectations, provide regular feedback and actively support career development and progression.

Champion inclusive ways of working, ensuring diverse perspectives are heard and reflected in our thinking and output.

What You’ll Bring

Experience & Expertise

Extensive experience in consumer PR / communications, primarily within an agency environment.

Proven experience leading global or multi‑market client programmes – ideally acting as the hub for multiple markets.

Strong track record in big brand, earned‑first consumer campaigns with social, influencer and digital integration.

Comfortable navigating complex global client organisations (regional structures, global/local alignment, matrix stakeholders).

Experience developing and rolling out toolkits, playbooks and global frameworks for local market activation.

Skills & Mindset

Strategic thinker who can turn business challenges into sharp comms strategies and campaign platforms.

Confident, credible client leader, able to build trust with senior stakeholders and push thinking when needed.

Strong storytelling, writing and presentation skills, with the ability to simplify complexity for global audiences.

Highly organised, with excellent programme management and prioritisation skills across multiple workstreams and markets.

Collaborative leadership style – you get the best out of integrated teams and enjoy working across disciplines and geographies.

Data‑literate, able to brief meaningful measurement frameworks, interrogate results and optimise accordingly.

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