Sales Director

Green Recruitment Company; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading sustainable technology firm is seeking a Sales Director in Greater London to oversee sales operations amid growth. The successful candidate will lead team integration, design sales strategies, and ensure performance delivery while collaborating across functions. This role offers significant autonomy, equity potential, and opportunities for advancement. Ideal candidates should have experience in consumer markets, knowledge of sustainable technology, and the ability to mentor distributed teams.

Qualifications

• Experienced in scaling sales teams and driving revenue growth in consumer-focused markets.
• Background in sustainable technology or related sectors in the UK.
• Skilled at managing dispersed teams and integrating post-acquisition entities.

Responsibilities

• Lead the integration and expansion of sales operations during a growth phase.
• Design and execute a comprehensive B2C and B2B sales strategy.
• Define KPIs for revenue and monitor performance.

Skills

Sales leadership

Market development

Team training

Digital lead generation

Post-acquisition integration

Job description

We are a rapidly expanding organisation in the sustainable technology sector, providing solutions that help both households and businesses transition to cleaner, more efficient energy use. Our growth has been fuelled by a combination of strategic acquisitions and in-house innovation, and we now operate in multiple regions with ambitious plans for further national expansion.

The Opportunity

We are seeking a commercially minded, results-oriented Sales Director to lead the integration and expansion of our sales operations during a period of accelerated growth. This senior leadership role will directly influence commercial strategy, market development, and the integration of newly acquired teams.

Reporting to the founders, this position offers significant autonomy, the potential for equity, and future leadership opportunities at board level.

Key Responsibilities

Sales Leadership & Integration

• Bring together multiple sales teams into a unified, high-performing function.

• Review and optimise sales processes, ensuring scalability and consistency.

• Maintain a high standard of customer engagement across all regions.

Growth Strategy & Execution

• Design and implement a unified B2C and B2B sales strategy.

• Identify high-value growth opportunities across product lines.

• Lead national expansion

Team Development & Training

• Manage and grow an initial team

• Introduce training programmes, onboarding processes, and KPI frameworks to boost performance.

• Mentor both direct sales staff and regional leaders.

Performance & Revenue Delivery

• Define and monitor KPIs for revenue, conversion, pipeline, and margins.

• Produce accurate sales forecasts and report progress to senior leadership.

• Align individual and team incentives with company-wide objectives.

Cross-Functional Collaboration

• Work with marketing to enhance lead generation and conversion rates.

• Coordinate with operations to ensure efficient delivery of customer projects.

• Feed market intelligence into product and service development.

About You

• Experienced in scaling sales teams and increasing revenue in consumer-focused markets.

• Background in UK-based sustainable technology or related sectors.

• Skilled in leading distributed teams and managing post-acquisition integration.

• Entrepreneurial, adaptable, and comfortable in high-growth, fast-changing environments.

• Knowledge of digital lead generation and conversion optimisation.

• Capable of selling into both short-cycle and long-cycle sales environments.

• London-based and able to work predominantly from the office

Why Join

• Play a key role in shaping the commercial direction of a scaling business.

• Take ownership of a national sales strategy and expansion roadmap.

• Directly contribute to the growth of a business making a positive environmental impact.

• Work in a high-performance, founder-led environment with significant career upside.