Sales Development Representative

Health Innovation Research Alliance Northern Ireland; Belfast; Hybrid; GBP 28,000 - 58,000; Full time

Job summary

A leading health technology organization in Belfast seeks a Sales Development Representative to drive early-stage engagement in the sales funnel. Ideal candidates will possess strong commercial instincts, experience in lead generation, and comfort with tools like LinkedIn Sales Navigator. The role offers a hybrid working model and includes a competitive salary, benefits such as flexible hours, and opportunities for professional training and development.

Benefits

Competitive salary

Employer pension contribution

Flexible hours including Flexi Friday

25 days annual leave plus 10 public/bank holidays

Training budget

Equipment/working from home budget

Qualifications

• Experience in lead generation or inside sales.
• Ability to manage structured outreach cadences.
• Basic understanding of the biotech/pharma landscape.

Responsibilities

• Generate new sales leads with Marketing and Solutions Executive teams.
• Personalise outreach by using campaign context.
• Report on weekly, monthly, and quarterly results.

Skills

Excellent communicator

Comfortable with tools like LinkedIn Sales Navigator

Strong commercial instincts

Team player

Customer-facing experience

Education

Biomedical science (or equivalent) graduate

Tools

HubSpot CRM

Sales Navigator

Hunter.io

Job description

Reports to: Director of Strategic Solutions

OTE: Up to £58,000

Base Salary of up to £28k (depending on experience)

Location: Belfast office/home working (hybrid)

Role Introduction

We’re now hiring a dedicated Sales Development Representative to take ownership of the earliest stage of our commercial funnel; converting interest into conversations. This role is critical to ensuring marketing-generated leads (MQLs) are activated quickly and tailored outreach is delivered across our priority accounts.

About Us

Sonrai is a Belfast-based AI data discovery company with a mission to power the most important precision medicine breakthroughs through connected data and collaborative science. We enable Biotech and Pharma companies to reduce the cost, time, and risk from early discovery to clinical trials, accelerate drug, biomarker, and diagnostics, maintain a secure and compliant Trusted Research Environment, and effectively and safely manage data.

Our bioinformatic cloud product is sold on a licence fee basis, along with accompanying data science and software engineering professional services. Our clients and partners already include some of the biggest names around, and we’re now looking to appoint a Solutions Executive within the Sales team to generate new leads and opportunities. It’s a great time to be joining Sonrai; over the past two years, we have:

• Developed a sophisticated Inbound Marketing Automation pipeline to drive our commercial growth
• Successfully grown our customer base across a range of biotech and pharma organisations globally
• Grown our team to 35+ and won multiple awards

Opportunity & Responsibilities

The Sales Development Representative will work closely with the Marketing and the Solutions Executive teams to generate new sales leads, which is a critical part of the early deal pipeline.

Responsibilities

• Identify and enrich key targets using LinkedIn, email tools, and CRM filters
• Use Sonrai campaign context (webinar topic, content download, ad clicked) to personalise outreach
• Own the activation of warm MQLs (webinars, ads, reports, etc.) within 24–48 hours
• Generate an agreed number of meetings for the Solutions Executives
• Meet KPIs on a weekly, monthly, and quarterly basis
• Build stakeholder maps of target companies
• Internal stakeholder communication & CRM management
• Engage credibly with scientific and technical stakeholders to open conversations
• Maintain a high degree of knowledge of Sonrai offerings, and external environment
• Collaborate with Marketing to improve campaign follow-up and lead handoff workflows
• Report on weekly, monthly and quarterly results
• As a growing Tech Startup, Sonrai offers a flexible working environment with employees free to work remotely part time, and to use our Belfast office. UK and international travel may be required as necessary to attend sales meetings and conferences
• Scientific degree not required, just strong commercial instincts and curiosity
• Interested in a more commercial-oriented career path
• Able to manage structured outreach cadences (multi-step, multi-channel)
• Comfortable with tools like LinkedIn Sales Navigator, Reply.io, or similar (training provided)
• Excellent communicator and comfortable in client-facing roles
• A tenacious and hands-on approach to work
• Team player and able to work independently
• Entitled to work in the UK
• Biomedical science (or equivalent) graduate
• Experience in a customer-facing capacity (e.g., lead generation, sales, support, consulting) – ability to customise offerings based on customer needs
• Experience in lead generation, SDR, inside sales, or scientific recruitment
• Basic understanding of biotech/pharma or precision medicine landscape (especially in multi-omics, diagnostics, or imaging)
• Used tools like HubSpot CRM, Sales Navigator, Hunter.io, etc.
• Thrived in a fast-paced startup or scale-up culture

Benefits include a competitive salary and bonus structure, employer pension contribution, opportunity to work from home with hybrid working, flexible hours including Flexi Friday, 25 days annual leave plus 10 public/bank holidays, training budget, equipment/working from home budget.