Programmatic Campaign Specialist

In2 Comms; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading communications firm seeks a Programmatic Campaign Specialist to innovate and lead digital advertising campaigns that drive social impact. This role requires technical fluency and strategic thinking, combining data analysis with creativity to effectively reach targeted audiences while contributing to positive societal change.

Qualifications

• 5+ years of hands-on experience in digital advertising, ideally across campaign planning and execution.
• Deep audience curiosity and analytical mindset required.
• Experience with major DSPs and audience data environments.

Responsibilities

• Design and run campaigns across multiple DSPs focused on audience behavior.
• Analyze performance data to generate actionable insights.
• Collaborate cross-functionally to develop audience-first campaigns.

Skills

Digital Advertising

Programmatic Media Buying

Audience Analytics

Data Analysis

Campaign Planning

Education

5+ years experience in relevant role

Background in behavioural science or audience research

Tools

DSPs (e.g. DV360, The Trade Desk)

DMPs, CDPs

Job description

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IN2 is an award-winning specialist communications and research company dedicated to creating positive change for communities in rapidly changing environments. We use innovative and engaging two-way communications to create impact across the full spectrum of geo-political and socio-economic issues, including global security, international development, business transformation, and climate change.

IN2 combines a global geopolitical outlook with a rich understanding of local grassroots sentiment to help clients develop, deliver, and measure engagement campaigns that connect our clients with their intended audiences in a language, manner, and medium that feels natural to them.

With our track record of delivering culturally sensitive campaigns in challenging and higher-risk environments around the world, IN2 has become a trusted partner and advisor to a range of clients from national governments and transnational institutions to global brands and international NGOs.

IN2 has offices in the UK, UAE, Jordan, Iraq, Poland, and Kenya. IN2’s professionally and culturally diverse 180-strong staff hail from 20 countries. We are committed to diversity in our workplace.

We are a mission-led organization that uses digital campaigns, data, and technology to achieve social impact in some of the most complex and sensitive environments in the world. Our work drives positive change — whether it’s reducing online harm, supporting civil society, countering criminal influence, or shifting public attitudes and behaviours for the common good. The Programmatic Campaign Specialist role is foundational to our next-generation influence capability. We are looking for someone eager to build, lead, and innovate — combining deep technical fluency with a strategic, mission-driven mindset. You will work at the intersection of audience exploration, technical delivery, and public-interest influence. For that, we need a data-driven and intellectually curious person to design and deliver cutting-edge digital advertising campaigns. You’ll work across ad tech platforms to deeply understand and reach specific audiences — not just to perform well, but to make a difference. The core technical competence expected is the ability to build a strategic campaign that delivers live, trackable, optimised pieces of real-world activity. We want someone who can see the full picture of tools, practices, approaches and tactics to enable building of campaigns that are insightful, targeted and delivering of outcomes. This is a role for someone who thrives on data, creativity, and mission.

Responsibilities:

• Use DMPs, DSPs and third-party data platforms for exploration — mining them for insight into audience segments, behaviours, and environments.
• Design creative digital experiments to test audience responsiveness, inform narrative framing, or identify latent interest groups.
• Build segments, lookalikes and retargeting pools to sharpen reach and relevance.
• Plan, set up, and run campaigns across multiple DSPs, tailored to specific behavioural and operational goals.
• Apply mission-driven logic to campaign planning: not just “how do we get clicks” but “how do we shift beliefs, reduce harm, or enable action.”
• Set up detailed audience targeting, budgets, and bidding strategies aligned to strategic objectives.
• Monitor delivery, performance, and audience response.

3. Data & Insight

• Analyse performance and behavioural data to generate actionable insights.
• Produce clear reporting that distills what’s working, what’s not, and why.
• Contribute insight to narrative development and audience targeting strategies.

4. Technical Ad Operations

• Ensuring ads are trafficked to be measured, targeted, and learned from using the right technical setups.
• Work across SSPs and publisher networks to troubleshoot delivery.
• Conduct QA to ensure campaigns function smoothly and to spec, even under technical or geopolitical constraints.

5. Cross-Functional Collaboration

• Work with strategists, creatives, developers, and behavioural researchers to bring audience-first campaigns to life.
• Stay ahead of the curve on emerging ad tech, digital influence, and social impact campaigning — and bring new ideas into play.

Qualifications & Skills:

• 5+ years of hands-on experience in digital advertising, programmatic media buying, or audience analytics — ideally across campaign planning, execution, and insight generation.
• Comfortable in a hybrid role that combines tactical delivery with strategic leadership — this position will help build our adtech capability from the ground up, working at the intersection of audience exploration, technical delivery, and public-interest influence.
• Hands-on experience with major DSPs (e.g. DV360, The Trade Desk) and Tier 2/3 or niche DSPs that offer access to underutilised inventory and markets.
• Deep audience curiosity and ADINT mindset — you treat ad tech not just as a delivery system but as a lens into human behaviour. You think about audiences like an analyst, not just a buyer.
• Strong analytical mindset; ability to explore and explain data.
• Demonstrated ability to generate insight from data, structure digital experiments, and turn behavioural signals into campaign hypotheses.
• Fluency in technical ad ops: trafficking, tagging, troubleshooting.
• Curiosity about people — how they think, how they act, and how we reach them.
• Experience working across or leading cross-functional collaboration (creative, strategic, data/insight teams).
• Alignment with our mission to create public-good outcomes, and an interest in digital influence in sensitive or constrained information environments.
• Background in behavioural science, audience research, or influence operations.
• Experience with DMPs, CDPs, or audience data environments.
• Familiarity with sensitive or regulated online environments.
• Must have UK work permit/residency secured or be a UK national.

IN2 is committed to hiring the best talent. As a company, we are proud of our diverse and inclusive workforce and so we welcome applications from all professional and cultural backgrounds, regardless of age, gender, ethnicity, or religion.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Product Management, and Production

• Industries

  International Affairs

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