Product Growth Marketing Manager

AnaVation LLC; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A dynamic company is seeking a Product Growth Manager to enhance customer adoption and revenue for their product suite. The role involves driving growth through effective customer segmentation, marketing strategies, and collaboration with cross-functional teams. Ideal candidates will have at least 5 years of experience in a marketing role with a strong focus on product-led growth, preferably in the B2B SaaS or fintech sectors. Excellent analytical, communication, and project management skills are essential.

Qualifications

• Minimum 5 years’ experience in a marketing role, preferably with focus on B2B SaaS or fintech.
• Experience delivering measurable product adoption and usage results.
• Strong analytical skills, with a proven track record in data management.

Responsibilities

• Develop and refine customer segmentation strategies for increased product usage.
• Execute multi-channel product launch campaigns in collaboration with teams.
• Manage the marketing budget effectively across technology and advertising initiatives.

Skills

Customer segmentation strategies

Marketing automation

Data analysis

Project management

Communication skills

Job description

We are seeking a driven and innovative Product Growth Manager to join our dynamic Growth team. Reporting directly to the VP Marketing, you will play a pivotal role in delivering measurable growth outcomes across our product suite. You’ll be responsible for driving customer adoption, usage, and expansion—directly impacting key SaaS and FS revenue streams.

You will collaborate closely with Product Marketing, Sales, Customer Success, and Product teams to design and execute programmes that increase product engagement, upsell, and overall revenue per account. You’ll also have ownership of a marketing budget to deploy across technology and advertising initiatives.

Key Responsibilities

• Customer Segmentation & Targeting: Develop and refine customer segmentation strategies to increase average card spend and drive upsell/expansion opportunities. Growth Campaigns: Plan and execute trigger-based, automated email and marketing workflows that drive product adoption and usage KPIs.
• Tech Stack Management: Select, implement, and optimise marketing and comms technology (e.g., CRM, marketing automation, advertising platforms) to enable scalable customer marketing.
• Product GTM campaigns: Execute multi-channel product launch campaigns leverage senior internal stakeholders, external partners and influencers and key distribution channels (online and offline) and targeting to create excitement in market for customers and prospects.
• Cross-Functional Collaboration: Work closely with Account Managers and Customer Success to align on customer needs, campaign messaging, and expansion initiatives. Performance Measurement: Define and track key metrics such as average card spend, feature adoption rates, upsell conversion, and campaign ROI.
• Continuous Improvement: Analyse customer data to identify growth opportunities and iterate on campaigns and programmes for continuous improvement.
• Budget Ownership: Manage and allocate marketing budget efficiently across technology and advertising channels.

What we're looking for

• Minimum 5 years’ experience in a marketing role with a strong product-led growth focus, ideally in B2B SaaS or fintech.
• Demonstrable experience with trigger-based and automated email workflows that have delivered measurable product adoption and usage results.
• Proven track record of supporting upsell/expansion programmes, working closely with Customer Success and Account Management.
• Deep understanding of the marketing and comms technology landscape and paid advertising channels.
• Excellent analytical and data skills, with experience consolidating fragmented data sets into a cohesive and well-segmented customer database.
• Comfortable working in a fast-paced, technology-driven environment.
• Strong communication, project management, and stakeholder management skills.