Performance Marketer

Tallow & Ash Limited; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A modern UK brand is seeking a Performance Marketer to spearhead digital advertising and retention efforts. In this role, you'll collaborate closely with the founder and marketing team to ensure brand alignment across various platforms. Your responsibilities include leading in-house digital marketing, managing customer communications, tracking budgets, and analyzing performance metrics to drive growth. This is perfect for someone who is both analytical and creative, with an emphasis on luxury and sustainability in laundry products.

Qualifications

• Experience in leading digital marketing campaigns across multiple platforms.
• Strong understanding of customer journey management.
• Ability to analyze data and optimize marketing performance.

Responsibilities

• Lead digital marketing initiatives across platforms like Meta, TikTok, and Google.
• Develop and maintain customer relationships through thoughtful email communications.
• Manage budgets and track marketing performance data.

Skills

Digital marketing expertise

Analytical skills

Creativity

Job description

Thanks for your interest in this role! Please apply below and attach your cv. We look forward to checking it out! ☺

Overview

We’re looking for a Performance Marketer to lead all digital advertising and retention to help more people discover and love Tallow + Ash.

You’ll work closely with the founder and brand marketing team to ensure everything we put into the world feels true to Tallow + Ash. This is a fast-paced, collaborative role where no two days are the same, perfect for someone who is both analytical and creative. As we grow, you’ll also be responsible for building out a performance marketing team.

Key Responsibilities

• Lead our in-house digital marketing across platforms like Meta, TikTok and Google
• Make sure our brand reaches new audiences who will genuinely love our products
• Work closely with our creative team to bring new ad creatives to life

2. Building long-term customer relationships

• Look after our customer journeys through email
• Create thoughtful, well-timed communications that people enjoy receiving
• Make sure people feel looked after from their first order onwards

3. Analysing Performance

• Own budgets and make sure we’re investing responsibly and sustainably
• Track performance so we understand what’s working and what we can improve
• Work with the wider marketing team when analysing performance (i.e. website landing page, social media posts etc)

• Help evolve and grow our marketing channel mix
• Keep up to date with channel updates/changes

The Brand

Tallow + Ash is a modern UK brand reimagining laundry with a blend of luxury and sustainability. Founded in June 2023, we create non-toxic, biodegradable, and vegan laundry products that deliver designer-level fragrance without compromising on skin safety or environmental impact.

Developed by UK chemists and master perfumers, the range includes laundry shampoos, conditioners, fabric sprays, and stain removers, all free from dyes, phosphates, and microplastics. The mission is to transform laundry from a chore into a ritual, offering products that are both effective and aesthetically pleasing.