New Business Development Director

Powerforce GB; Winnersh; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading Field Marketing agency in Winnersh is seeking a New Business Development Director to lead client acquisition strategies and drive growth. You will oversee the bid management process, create compelling sales materials, and execute new business campaigns. Candidates should have proven success in business development, strong proposal writing skills, and an understanding of the FMCG or Retail landscape. Competitive salary up to £60,000 and performance-based bonuses available.

Benefits

Generous holiday allowance

Performance-based bonuses

Enhanced pension and life assurance

Qualifications

• Experience within a Field Marketing Agency or Marketing Services environment.
• Deep understanding of the FMCG or Retail landscape.
• Ability to work cross-functionally with various teams.

Responsibilities

• Lead the bid management process for complex RFIs and RFPs.
• Create high-quality sales enablement materials.
• Plan and execute proactive new business campaigns.

Skills

Proven success in New Business Development

Exceptional ability in proposal writing

Strong commercial acumen

Tools

PowerPoint

Google Slides

Job description

New Business Development Director – Powerforce GB

Are you a commercially-driven, results-focused individual ready to shape the future of a leading Field Marketing agency? At Powerforce we specialise in helping FMCG brands and major retailers connect with shoppers and drive measurable sales uplift. As we embark on a significant journey of transformation and expansion, we’re seeking a Growth Lead (New Business Development) to own and accelerate our organic growth strategy. Reporting directly to the Managing Director and sitting on the Customer Leadership Team, you will be the driving force behind new client acquisition, converting strategic opportunities into long-term partnerships.

Employment type: Full time, Permanent
Salary: £50k+ (dependent on experience) + Up to 36% Performance Bonus
Location: Winnersh RG41 (Hybrid) with UK National Remit

Key Responsibilities

• Lead Strategic Pitches & Proposals: Own the end-to-end bid management process for complex RFIs and RFPs whilst developing creative, data-led and commercially robust solutions.
• Craft Compelling Narratives: Create high-quality sales enablement materials, case studies and presentations that clearly articulate Powerforce's value proposition.
• Pipeline Generation & Nurture: Plan and execute proactive new business campaigns to attract and convert high-value prospects, consistently keeping Powerforce top-of-mind within the client-side marketing and brand owner community.
• Champion Insight & Process: Utilize CRM for accurate forecasting and reporting. Implement continuous improvements to optimise our client engagement and pitch-to-win ratio.
• Cultivate High-Value Relationships: Proactively network and build relationships with key teams at target client organisations.

What We're Looking For

• Proven success in New Business Development or Bid Leadership, with a distinct preference for experience gained within a Field Marketing Agency, Retail Activation or a Marketing Services environment.
• Deep understanding of the FMCG or Retail landscape, including the challenges brands face in achieving perfect store execution and sales growth.
• Exceptional ability in proposal writing and delivering persuasive visual presentations (PowerPoint or Google Slides).
• Strong commercial acumen and confidence in developing commercial pricing models for services-based contracts.
• A collaborative, positive mindset and the ability to work cross-functionally with Operations, Insights and Finance teams to design winning solutions.

What’s in it for You (The Package)

• Competitive base salary (£45,000 - £60,000).
• Highly competitive performance-based bonus opportunity (up to 36%).
• Generous holiday allowance: 24 days (increasing annually up to 29 days) + bank holidays.
• Enhanced pension, life assurance and family leave policies.
• Access to Perkbox, Taste Card and a comprehensive wellbeing package.
• A supportive, inclusive culture where you will play a pivotal strategic role.

If you're ready to transition your agency expertise into a strategic growth leadership role, apply today and join the Powerforce journey! If you’re ready to help us grow - and want to join a team that’s passionate about people, partnerships and performance - we’d love to hear from you. Apply today and be part of the Powerforce journey.

At Powerforce, our people and customers are at the heart of everything we do. We’re dedicated to fostering a fantastic culture and creating an incredible workplace environment. Our ongoing success is a direct result of the outstanding results we consistently achieve and the deep, enduring relationships we've built with our valued customers. At the core of our approach are our guiding IMPACT values: Integrity, Mindset for Growth, People at heart, Accountability, Customer‑centricity and Teamwork. These principles drive us forward and shape our interactions every day. Powerforce is committed to providing talented and ambitious individuals with the opportunity to showcase their abilities in a competitive and dynamic marketplace. We’re delighted to have been recognised as a Great Place to Work for the last 7 years and have recently climbed to 5th place in the UK rankings for Large Organisations based on feedback directly from our employees. We’re proud to be widely recognised as a top agency in our industry! Our shelves are filled with FMBE awards (our industry awards), highlighting our commitment to delivering exceptional work for our clients. With Agency of the Year and Team of the Year titles under our belt in 2 of the last 3 years, it’s clear that our dedication shines through. At Powerforce, creating a welcoming and inclusive workplace is our top priority. We strive to foster an environment where everyone feels safe and valued, allowing our colleagues to truly be themselves and thrive in their roles. While we acknowledge that we’re not flawless, we’re dedicated to continually enhancing our support for diversity within both our company and the communities we serve. If you’re seeking a company where you can be accepted for who you are, you’ve come to the right place. Join us today and become part of a team where individuality is celebrated! Apply now and let’s start a journey together.

Seniority Level

Director

Job Function

• Business Development and Sales
• Advertising Services