Marketing Manager

Athena Care Homes (UK) Ltd; United Kingdom; On-site; GBP 50,000 - 60,000; Full time

Job summary

A family-run care home provider in the UK seeks a Marketing Manager to enhance brand awareness and recruit staff. This role involves implementing marketing strategies, managing digital content, and collaborating with various teams. The ideal candidate has experience in marketing, especially in healthcare or hospitality. Offers include 25 days holiday, Blue Light Card access, and a hybrid work model.

Benefits

25 days of holiday plus bank holidays

Free Blue Light Card

Refer a friend scheme

Qualifications

• Proven experience in a marketing role, ideally within healthcare or hospitality.
• Strong knowledge of digital marketing and content creation.

Responsibilities

• Develop and implement an effective, data-driven marketing strategy.
• Manage and optimize the company website to reflect our brand.
• Oversee social media channels and create engaging content.
• Develop marketing collateral with design tools.

Skills

Digital marketing

Content creation

Social media management

Education

Bachelor's degree in marketing, business, or a related field

CIM Level 4 or above

Job description

As the Marketing Manager at Athena Care Homes, you will be responsible for developing and delivering a fully integrated marketing strategy that enhances brand awareness, increases occupancy across our care homes, supports staff recruitment, and promotes our values.

About Athena Care Homes:

Athena Care Homes is an award winning, family-owned business operating seven residential nursing homes in East Anglia where care and compassion runs through to our very core.

At Athena we celebrate everyone as an individual. Whether that’s delivering authentic care, supporting our team to make moments for our residents and their loved ones, or whether that’s learning and growing together.

About the role:

Reporting to the CEO, the Marketing Manager covering digital marketing, content creation, advertising, events, internal communications, and brand management.

You’ll work closely with the Sales, Operations, Resourcing, and the People Teams to align marketing efforts with business goals and ensure a consistent and compelling brand presence.

Salary:

Up to £60,000 per annum.

Shift Pattern:

37.5 hours per week, Monday to Friday 9am to 5pm.

Location:

This role will be based from our Head Office location in Laindon, Essex with a hybrid working model 3 days per week with

Key Duties & Responsibilities:

• Develop and implement an effective, data-driven marketing strategy aligned with organisational objectives.
• Manage and optimise the company website, ensuring content is current, accessible, and reflective of our brand.
• Oversee social media channels, creating engaging content to increase lead generation as well as engagement and reach.
• Develop and oversee the creation of marketing collateral including brochures, leaflets, signage, and digital assets with Canva, Adobe Suite and our external designer.
• Champion our brand story, ensuring activity, communications, and homes’ events bring our values to life.

Training, Skills & Experience Required:

• Bachelor's degree in marketing, business, or a related field is advantageous but not essential.
• CIM Level 4 or above is advantageous but not essential.
• Proven experience in a marketing role, ideally within healthcare, hospitality, or another regulated multi-site service industry.
• Strong knowledge of digital marketing, content creation, and social media management.

What we can offer:

• Fully comprehensive induction.
• 25 days of holiday per year plus bank holidays.
• Free Blue Light Card & access to the Blue Light discount platform.
• Refer a friend scheme.

About Athena:

Athena Care Homes are a family run business with seven homes across East Anglia. We have care homes in Peterborough, Cambridgeshire, Kings Lynn (West Norfolk) & Ipswich (Suffolk).

We want to be the first choice for high quality residential, nursing and dementia care, leaving a positive legacy within our communities.

Our care homes are managed by amazing and passionate people, including strong leadership by our home managers with dedicated care,clinical, hospitality and activities teams to provide exceptional care and experience, achieving brilliant outcomes for people in our care.

We hold our values close to our hearts and ensure that team members throughout each of our residential and nursing homes understand them and what importance they hold. We approach everything we do with thought, and we deliver with passion.