Marketing Executive

Fresh Student Living Ltd; Sheffield; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading student accommodation provider is looking for a Marketing Executive in Sheffield. The role entails shaping the brand's image through strategic digital marketing, owning social media platforms, leading campaign execution, and analyzing performance data. You will collaborate with cross-functional teams and promote audience engagement through compelling content creation. Benefits include generous holiday entitlement, health cash plans, and professional development opportunities. Passion for storytelling and audience engagement is essential.

Benefits

Generous holiday entitlement (25 days plus bank holidays)

Health cash plan

Cycle to work scheme

Exclusive shopping discounts

Life insurance

Qualifications

• Experience as a Marketing Executive, ideally in a consumer-focused environment.
• Ability to manage multi-channel campaigns from concept to delivery.
• Proficiency in using marketing tools and eager to explore new technologies.

Responsibilities

• Own social media channels and create engaging content.
• Coordinate website updates and support SEO and campaign tracking.
• Lead the delivery of integrated campaigns and creative assets.
• Produce performance reports for stakeholders.
• Support marketing campaigns across selected properties.
• Analyze media performance data to inform future plans.

Skills

Strategic thinking

Copywriting

Content creation

Data analysis

Social media management

Tools

CMS platforms

Analytics dashboards (e.g. Looker Studio)

SEO tools

Job description

Are you a strategic marketer with a creative edge and a passion for digital engagement?

Here at Fresh we’re looking for a Marketing Executive to help shape our brand and deliver impactful, multi-channel campaigns that drive engagement and support the successful lease-up of our properties.

As a brand ambassador for Fresh and our property portfolio, you’ll lead on content creation, campaign execution, and performance reporting, ensuring everything we deliver is on-brand, data-driven, and commercially effective.

Key Responsibilities

• Social Media & Content: Own our social channels and create compelling content that resonates with our audience.
• Website & Digital: Coordinate updates with our agency and support SEO, campaign tracking, and AI marketing developments.
• Campaigns & Creative: Lead the delivery of integrated campaigns, brief creative assets, and support strategic initiatives.
• Reporting & Insights: Produce performance reports and presentations for internal and external stakeholders.
• Programme & Events – Support Fresh’s Belong programme and activate marketing campaigns across selected properties.
• Data Analysis: Interpret media performance data to shape future marketing plans and flag performance concerns.

What You’ll Bring

You’ll have proven experience as a marketing executive, ideally within a fast‑paced, consumer‑focused environment. You’re confident managing multi‑channel campaigns from concept to delivery, with hands‑on expertise across digital platforms, content creation, and performance analysis.

Your copywriting skills are sharp, and you know how to tailor messaging to different audiences and channels. You’re comfortable using marketing tools such as CMS platforms, social media schedulers, analytics dashboards (e.g. Looker Studio), and SEO tools—and you’re always keen to explore new technologies, including AI‑driven marketing solutions.

As a strategic thinker, you bring fresh ideas to the table and can translate insights into actionable plans. You’re highly organised, detail‑oriented, and capable of juggling multiple projects without compromising quality. Collaboration comes naturally to you, and you thrive in environments where cross‑functional teamwork and creativity are valued.

Above all, you’re passionate about brand storytelling, audience engagement, and delivering marketing that makes a measurable impact.

Benefits of working at Fresh?

We offer:

• A dedicated Training team to assist you with development of your on‑job training.
• A generous holiday entitlement of 25 days, plus bank holidays to recharge and enjoy life beyond work.
• An in‑house Learning & Development team to support you with personal and professional development including vocational qualifications.
• Health cash plan to contribute to everyday healthcare expenses.
• Access to ‘Your Wellbeing’ programme & OpenUp – a confidential wellbeing platform.
• Stay active and take advantage of our cycle to work scheme.
• Access to exclusive shopping discounts to help your money go further!
• Life Insurance for peace of mind.

About Fresh

Fresh is a multi award‑winning student accommodation provider with over 20,000 beds in our portfolio across the UK & Ireland. We’re looking for someone to support their residents and the wider operational team.

We create great places to live, built on the simple principle that the people around you can make a huge difference to your way of life. If you’re a people person who loves working collaboratively and is great at making things happen, then you’ll fit right in!