Marketing Communications Manager

Ascent Sourcing; United Kingdom; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading professional association in the UK is seeking a Marketing, Communications & Membership Manager based in Eastleigh. This full-time position involves developing marketing strategies to increase membership and engage with both new and existing members. The ideal candidate will have a strong background in marketing, excellent communication skills, and experience managing marketing campaigns. Enjoy a hybrid work model with two days remote.

Benefits

Remote working options

Professional development opportunities

Qualifications

• Proven experience in managing marketing campaigns and communication strategies.
• Ability to analyze data to drive membership growth.
• Excellent interpersonal and communication skills.

Responsibilities

• Increase membership through targeted marketing efforts.
• Oversee the marketing budget and strategy implementation.
• Develop retention strategies to improve member satisfaction.

Skills

Marketing strategy

Data analytics

Team leadership

Communication skills

Education

Relevant degree in Marketing or Communications

Tools

CRM systems

Google Analytics

Job description

Overview

For over sixty years, the business has been a driving force in maintaining high standards in therapy education and practice in the UK. As a business, they are the largest professional association for therapists, with thousands of members specialising in everything from sports and remedial therapies to complementary healthcare and holistic beauty treatments. As a not for-profit organisation run by therapists, for therapists, they’re dedicated to advancing and protecting their members' interests and career progression.

We have a fantastic opportunity and seek a Marketing, Communications & Membership Manager to join the team on a permanent basis. This is a new role in a growing team and provides a fantastic opportunity to apply your expertise and creativity in communications and marketing to help the organisation to increase membership, reach and engage new and existing audiences to shape and deliver a multi channel marketing and communications strategy for a leading membership body. The main responsibilities will include creating and overseeing the activation of the marketing strategy and using data insights and analytics to grow Membership and develop reach and support. The role will also oversee the website as the main resource and marketing hub. To be successful in this role you will need to be collaborative and organised, as well as have experience and skills in a communications and marketing role.

The role of Marketing Manager is to be accountable for all marketing and communication activities, its brand and image to achieve the following objectives:

Core Responsibilities

• To increase membership by attracting new members, retaining existing members and winning back lapsed members.
• To generate additional revenue that widens our offering and complements our membership.
• To communicate our successes externally for increased awareness of the organisation and the Accredited Register.
• Overseeing a small team including a Marketing Executive, Membership Manager, Editor and Communications Executive.
• To develop, implement and maintain a strategic marketing and communications strategy, annual marketing and communications plan and monitor and report on outcomes to meet the above aim and objectives, including regular review of risks, trends and forecasts.
• To proactively identify growth and revenue opportunities to support organisational aims and objectives.
• To oversee strong relationships with key media outlets, journalists, and influencers to secure press coverage and increase therapists/public awareness.
• To ensure the appropriate and most effective marketing channels and tactics are used to support membership drives/campaigns etc.
• To be responsible for the brand and image and its consistent usage across all platforms.
• To develop and improve our member and supporter journeys.
• To initiate marketing projects and ensure effective management.
• To oversee the marketing budget.
• To work with the Membership and Insurance Teams to develop and implement strategies to attract, retain, and engage members.
• To regularly communicate with members through various channels to foster positive relationships and solicit feedback to improve the member experience.
• To identify opportunities for expanding the membership base and develop targeted outreach strategies to grow all categories of membership.
• To develop and implement retention strategies to minimize churn and increase member satisfaction.
• To provide informative and accurate reports on membership statistics, working with the membership, insurance and finance teams to provide precise, reliable financial data.

Qualifications / Requirements

• To be successful in this role you will need to be collaborative and organised, as well as have experience and skills in a communications and marketing role.

Seniority level and employment type are listed separately in the original posting but not required here; this refinement focuses on the core responsibilities and the qualifications provided.