Mandarin / English Part-time Social Media Operator-London

UK Education Centre; City of London; On-site; GBP 60,000 - 80,000; Part time

Job summary

An educational organization in London is seeking a Social Media Operator to enhance brand awareness through engaging content on platforms like Xiaohongshu and WeChat. This role demands creativity and bilingual capabilities in Chinese and English, with responsibilities including social media analysis, content creation, and marketing support. If interested, please send your CV and cover letter via email.

Qualifications

• 1-3 years of experience operating Chinese social media platforms like Xiaohongshu, WeChat, or TikTok.
• Ability to create posts independently on Xiaohongshu.
• Proficient in English reading and translation.

Responsibilities

• Conduct competitive research on social media trends.
• Develop high-quality content for Xiaohongshu.
• Perform in-depth analysis of social media data.
• Write articles for WeChat targeting high-net-worth families.
• Conduct market and customer research.
• Participate in strategy brainstorming sessions.
• Fulfill ad hoc responsibilities from the manager.

Skills

Social media operating

Content creation

Bilingual in Chinese and English

Graphic design software

Video editing

Tools

Gaoding

Jianying

Job description

Contract Type: Casual

Working Hours: Up to 20 hours per week

Location: London

Salary: £13.21 per hour

Job Overview

The Social Media Operator will support the marketing team in enhancing the profile and increasing brand awareness. This role focuses on creating engaging and high‑quality content across Xiaohongshu and WeChat to connect with target audiences effectively. The assistant will also contribute to developing and executing creative content strategies to align with the overall marketing goals of the business.

Key Tasks

1. Competitive Research & Content Planning: Conduct weekly research on competitors’ social media content trends and discuss with the marketing team. Collect and analyse high‑engagement and high‑conversion posts, and write monthly content plans for ES’s social media.
2. Content Creation for Xiaohongshu (RED): Develop high‑quality content tailored to the preferences of high‑net‑worth families. Utilise online resources and existing marketing materials to create posts independently, including image design, copywriting, and video editing.
3. Social Media Data Analysis: Perform in‑depth analysis of ES’s social media data monthly, identify key products and topics for promotion and provide recommendations for content optimisation.
4. WeChat Article Writing: Analyse the psychology and needs of high‑net‑worth parents, creating insightful and perspective‑aligned WeChat articles independently.
5. Market Research: Conduct customer research, market/industry research, and competitor analysis to gather key insights to support marketing decisions.
6. Marketing Strategy Support: Participate in brainstorming sessions with the team, providing strategic input and creative ideas for marketing initiatives.
7. Fulfil any other ad hoc responsibilities designated by line manager.

Required Knowledge, Skills and Experiences

1. 1–3 years of formal experience operating Chinese mainstream social media platforms such as Xiaohongshu, WeChat or TikTok (excluding personal account management).
2. Ability to independently create Xiaohongshu (RED) posts: design images using graphic design software (e.g., Gaoding), edit videos with tools such as Jianying, and write articles tailored for targeted audiences.
3. Bilingual in Chinese and English, with strong proficiency in English reading and translation.

Person Specification

• A positive team player with integrity.
• Proactive with a “can‑do” attitude and a solution‑focused mentality.
• Entrepreneurial and innovative.
• Ability to cope under pressure and multitask.

Desired Knowledge, Skills, and Experiences

• Knowledge or experience of UK boarding schools and university applications.

How to Apply

If you are interested in this position, please send us your CV and a cover letter to [e-mail].