Liverpool, United Kingdom On-site Liverpool Football Club Digital Product Performance Specialist

Experimentation Jobs; Liverpool; On-site; GBP 30,000 - 45,000; Full time

Job summary

A prominent football club in Liverpool is looking for a Digital Product Performance Specialist to analyze user behavior, coordinate CRO tests, and enhance digital platforms. The ideal candidate will leverage tools such as ContentSquare and Google Analytics to identify opportunities for optimization. Responsibilities include managing the CRO testing roadmap, executing A/B tests, and engaging with stakeholders to ensure seamless implementation. This position is key to driving conversions and improving user experiences across all digital touchpoints.

Qualifications

• Proven experience in analysing user behaviour to enhance user experience.
• Familiarity with digital analytics tools like Google Analytics and Hotjar.
• Ability to coordinate and manage A/B testing effectively.

Responsibilities

• Analyse user behaviour to identify optimisation opportunities.
• Coordinate the CRO testing roadmap and track results.
• Configure A/B tests and troubleshoot implementations.

Skills

User behaviour analysis

Experience with ContentSquare

Knowledge of A/B testing

Stakeholder engagement

Tools

ContentSquare

Google Analytics

Hotjar

Dynamic Yield

Job description

Why Here?

Liverpool Football Club captivates millions of fans worldwide with its rich history and passionate community. The Digital Product Performance team plays a pivotal role in delivering behavioural insights, coordinating CRO programmes, and implementing tests. They work closely with managers of Digital Product Insights, CRO Programmes, and CRO Implementation to enhance user experiences and drive conversions across digital platforms.

What Will You Do?

As a Digital Product Performance Specialist at Liverpool Football Club, you will analyse user behaviour using tools like ContentSquare, Hotjar, and Google Analytics to identify optimisation opportunities. You will coordinate the CRO testing roadmap by tracking status, results, and learnings while engaging stakeholders. Additionally, you will configure A/B tests in Dynamic Yield, support QA processes, and troubleshoot implementations to ensure seamless execution.