Lifetime Value (LTV) Lead

Butternut Box; City of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A growing pet food company is looking for a strategic operator to improve customer lifetime value (LTV). This role involves developing retention strategies, collaborating across various teams, and using metrics to drive impactful business decisions. Candidates should have 3–5 years in a relevant role, ideally in a D2C environment, and be excellent communicators, capable of managing multiple initiatives simultaneously.

Benefits

25 days holiday plus bank holidays

£500 personal learning budget

Enhanced parental leave

Private medical insurance

Cycle-to-work scheme

Qualifications

• You should have experience in a subscription or D2C business where LTV is a core metric.
• Strong data fluency to translate metrics into actionable strategies.
• Ability to manage multiple initiatives effectively.

Responsibilities

• Develop and deliver data-backed strategies to retain and reactivate customers.
• Own and optimise LTV reports for stakeholder decision-making.
• Work closely with product and data teams to drive retention.

Skills

Commercially strategic

Analytically sharp

Impact-oriented

Influential communicator

Operationally excellent

Education

3–5 years in commercial, growth, or retention-focused role

Tools

Looker

Job description

📣 A Bit About The Role

We’re looking for a strategic, commercially minded operator to take full ownership of our customer lifetime value (LTV) performance. This high‑impact, standalone role positions you as the business’s go‑to expert on retention, reactivation, and customer monetisation, driving measurable improvements in revenue and margin across our subscriber base.

You’ll have a unique opportunity to work across marketing, digital product, data, physical product, and CRM to build and execute initiatives that keep our customers engaged, delighted, and spending more over time. From optimising plans, discounts and reward programmes to launching new commercial tests and uncovering opportunities in the customer journey, you’ll directly shape butternut’s future growth.

What You’ll Own

• Retention & Re‑activation – develop and deliver data‑backed strategies to keep customers active and bring lapsed subscribers back into the fold. Collaborate with stakeholders to make it happen.
• LTV Framework – own and optimise self‑serve LTV reports that empower stakeholders to make the right decisions on channel and market strategy. Own periodic LTV reporting and next steps.
• Digital Product Collaboration – partner closely with product and data teams to make our app a key driver of retention and commercial performance. Set the commercial priorities that guide feature development and in‑app experiences.
• Segmentation & Personalisation – identify and activate segmentation strategies aimed at boosting LTV, bringing insights to life across our digital product and marketing journeys.
• Product & Feature Adoption – participate in commercial initiatives that increase uptake of our additional products, from treats to new product ranges; ensuring each box we send is great for the customer and for the company.
• Loyalty & Rewards – participate in developing butternut’s loyalty proposition to optimise long‑term retention.

About You

• Commercially strategic – you think in terms of outcomes, not outputs, translating data into prioritised, actionable growth opportunities.
• Analytically sharp – you’re fluent in metrics that drive LTV (churn, ARPU, payback, cohort analysis) and use them to inform decisions.
• Impact‑oriented – you love owning results end‑to‑end and thrive when you can see tangible business impact.
• Influential communicator – you align teams around a vision, get buy‑in for new ideas, and work seamlessly across departments to deliver them.
• Operationally excellent – you manage multiple initiatives, set up tests, report performance clearly, and move fast on what works.
• Experienced – typically 3–5 years in a commercial, growth, or retention‑focused role, ideally within a subscription or D2C business where LTV is a core metric.

Nice to Have

• Experience using Looker.

Our Interview Process

• Application review
• Initial call (45 min) – introductory chat with our Talent Partner
• Technical interview (60 min) – remote interview covering scenario and competency questions
• Take‑home task – emailed to assess technical skills
• Presentation (45 min) – remote interview to present the task to the team and answer follow‑up questions
• Final interviews (60 min) – in‑person interview covering leadership experience and values alignment

Logistics

• This team works three days per week from our West London office (Monday, Wednesday, Thursday) and two days from home – non‑negotiable, so apply only if within a reasonable commute of London.
• We reserve the right to close the position if we receive many applications. We aim to respond personally to all applicants.
• We are unable to offer visa sponsorship for this role.
• We are not seeking recruitment agency support.

About Butternut

At Butternut, we put the food back into dog food. We believe dogs deserve the healthiest, most natural and tastiest food with none of the nasties, so we make freshly prepared dog food cooked like you would at home and deliver it in perfect portions. As a B‑Corp certified company, you’re joining a sustainable organisation that cares about people, product, and environmental impact.

Our goal is to help dogs live healthier, happier, and longer lives while leaving humans smiling after every interaction. We’ve started with the first Butternut Box and now feed many dogs across the UK – but we want to feed dogs everywhere, and to do that we need a brilliant team that shares that ambition.

What We Offer

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
• 5 paid “paws” days per year to support learning and/or wellbeing
• £500 personal learning & development budget
• Butternut Box employee discount
• Enhanced parental leave (52 weeks’ maternity leave including 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
• Best office ever
• Cycle‑to‑work scheme
• Pension with NEST
• Private medical insurance with Axa
• Private dental insurance with Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for squad members with 5 or more years at butternut
• Discounted gym access through MyGymDiscounts
• Lots of office dogs (Chief, Basil, Jammy, Peggy, Pip, Winnie and many more…)

Equal Opportunity Employer

• Butternut Box is an equal‑opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives.
• As our business grows, so does our responsibility to our community, planet, and customers. We are committed to doing business the right way and continually improving our social and environmental performance.
• We actively encourage applications from under‑represented groups and support diverse teams built from varied backgrounds, experiences, and identities.

Additional Information

• Referrals increase your chances of interviewing at Butternut Box | B Corp by 2×.
• Location: London, England, United Kingdom.
• Post date: 2 weeks ago.