Lead Generation Specialist

Value Stream Machinery; Belfast; Hybrid; GBP 28,000 - 30,000; Part time

Job summary

A growing engineering solutions company in Northern Ireland is seeking a part-time Lead Generation Specialist to identify and engage new business opportunities. This role involves conducting research, maintaining customer databases, and building relationships with potential clients. Ideal candidates will have strong communication skills and previous experience in B2B lead generation. Competitive salary of £28,000–£30,000 pro rata is offered, along with clear progression opportunities within a supportive team environment.

Benefits

Competitive part-time salary

Clear progression opportunities into account management

Supportive team environment

Qualifications

• Previous experience in B2B lead generation, business development or a similar role.
• Experience using CRM systems or maintaining structured sales databases.
• Familiarity with engineering or technical services is a strong advantage.

Responsibilities

• Research and identify potential customer organisations aligned with VSM’s services.
• Build and maintain a structured database of prospective customers.
• Make outbound calls and send follow-up emails introducing VSM.

Skills

Strong communication and interpersonal skills

Confident, professional telephone manner

Well organised with good attention to detail

Experience in B2B lead generation

Ability to create email marketing campaigns

Tools

CRM systems

Job description

Location: Northern Ireland (Hybrid / Office-based / Home-working options all considered)

Hours: Part-time (flexible hours considered)

About VSM

VSM is a growing engineering solutions company supporting food and beverage manufacturers and processors across the island of Ireland and the UK. We specialise in the supply, installation and commissioning of packaging and processing machinery, alongside condition monitoring, mechanical and electrical (M&E) maintenance support, and improvement projects.

Our customers operate in demanding environments including food, pharma, renewables and industrial manufacturing, where reliability, compliance and efficiency are critical.

As part of our continued growth, we are looking to appoint a Lead Generation Specialist to support our commercial activity across machinery projects and ongoing engineering and condition monitoring services.

The Role

This is a part-time role of 20 hours per week focused on identifying, engaging and qualifying new business opportunities for VSM. You will help generate interest in VSM’s machinery supply and installation projects, condition monitoring services, and wider engineering capabilities.

You will act as the first point of contact for new organisations, building early relationships and ensuring opportunities are well qualified before being progressed internally.

Key Responsibilities

• Research and identify potential customer organisations aligned with VSM’s machinery, M&E and condition monitoring services
• Build and maintain a structured database of prospective customers and key decision‑makers
• Identify the appropriate contacts within engineering, maintenance, operations or procurement teams
• Make outbound calls and send professional follow‑up emails introducing VSM and its services
• Generate interest in:
• Machinery supply, installation and upgrade projects
• Condition monitoring and asset reliability services
• Ongoing engineering and maintenance support
• Carry out structured follow‑ups to nurture leads and maintain engagement
• Accurately record activity, outcomes and next steps
• Liaise with internal stakeholders to hand over qualified opportunities

Progression & Development

This role offers a clear progression path for the right candidate. As experience and industry understanding develop, there will be opportunities to progress into an Account Management role, supporting customers through machinery projects, condition monitoring programmes and long‑term engineering partnerships.

VSM is committed to developing its people and supporting career progression within the business.

Qualifications

• Strong communication and interpersonal skills
• Confident, professional telephone manner
• Well organised with good attention to detail
• Comfortable working independently and managing your own workload
• Previous experience in B2B lead generation, business development or a similar role
• Ability to create and support email marketing campaigns
• Experience or knowledge of engineering, machinery, manufacturing or technical services would be a strong advantage, but is not essential as training will be provided
• Experience using CRM systems or maintaining structured sales databases
• Experience and/or understanding of brand awareness and marketing principles

What We Offer

• Competitive part-time salary of £28,000–£30,000 pro rata
• Exposure to machinery projects and high‑value engineering services
• Clear progression opportunities into account management
• Supportive, professional team environment within a growing engineering business