Head of Sales

Astutis Ltd; Cardiff; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading health and safety training provider in Cardiff is seeking a Head of Sales. You will implement strategic sales initiatives, optimize processes, and lead a dynamic sales team. The ideal candidate has proven leadership experience, knowledge of CRM systems, and a strong track record in developing client relationships. This role offers competitive compensation, a performance-related bonus, and the flexibility of hybrid working.

Benefits

Hybrid Working

Performance-Related Bonus

Life Assurance

Additional Holiday Purchase

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers and Access to Wellbeing Resources

Qualifications

• Proven experience leading multi-function sales teams.
• Success in developing strategic sales plans.
• Strong knowledge of pipeline management.

Responsibilities

• Lead and mentor the sales team.
• Execute the sales strategy and monitor KPIs.
• Optimize sales processes and manage client relationships.

Skills

Leadership

Sales Strategy Development

Client Relationship Management

CRM Knowledge

Performance Management

Education

Relevant certifications in sales leadership

Tools

HubSpot

Job description

Overview

Location: Hybrid/Cardiff

Salary: Up to £60k DoE plus up to 20% commission

Contract Type: Full Time, Permanent

What We Can Offer You

• Hybrid Working
• Performance-Related Bonus
• Life Assurance
• Additional Holiday Purchase
• Subsidised Gym Memberships
• Cycle to Work scheme
• Discount Vouchers and Access to Wellbeing Resources

Why Do We Want You

We are seeking a strategic sales leader for Astutis, part of Wilmington Plc, to drive revenue growth, unify sales functions, and build high-performing teams. Your experience in scalable sales processes and strong client relationships will ensure alignment across sales, marketing, and service delivery for long-term business success.

Job Purpose, Tasks And Responsibilities

Main Purpose of the Role: The Head of Sales will implement and execute strategic plans, optimise sales processes, drive team performance, and ensure strong alignment across sales, marketing, and service delivery functions. This role is integral to achieving business goals and maintaining high client satisfaction across all sales channels.

Key Responsibilities

• Lead, develop, and mentor the sales team across outbound, new business and account management.
• Execute the sales strategy, ensuring alignment with business goals.
• Set and monitor KPIs, fostering a culture of high performance and continuous improvement.
• Ensure best practices are followed and CRM (HubSpot) is maintained to a high standard.
• Optimise sales processes for lead qualification, pipeline management, and opportunity closing.
• Provide coaching and feedback to improve team performance, engagement, and revenue.
• Manage and grow key client relationships, focusing on retention and long-term partnerships.
• Deliver tailored solutions to meet client needs and identify upsell/cross-sell opportunities.
• Collaborate with account managers and service delivery teams for smooth onboarding and client experience.
• Maintain accurate sales forecasting and KPI reporting.
• Present insights on client needs, market trends, and performance to senior leadership.
• Provide input to the commercial roadmap based on sales feedback and market trends.
• Work closely with marketing, CRM, and service delivery teams to align strategies.
• Provide feedback on campaigns, client communications, and service offerings.
• Ensure smooth execution across business units and strong inter‑departmental collaboration.

What We’re Looking For

Experience & Knowledge

• Proven experience leading and scaling multi-function sales teams (outbound, account management, partnerships).
• Success in developing and delivering strategic sales plans that support business growth.
• Strong knowledge of CRM and marketing systems.
• Experience managing accounts and building long-term client relationships.
• Understanding of pipeline management, lead qualification, and opportunity closing.

Leadership & Management

• Strong leadership skills with experience mentoring, developing, and performance-managing teams.
• Ability to set, monitor, and exceed KPIs across varied sales functions.
• Experience managing underperformance and driving a culture of continuous improvement.

Sales Process & Execution

• Expertise in optimising sales processes and collaborating cross-functionally with marketing and service delivery.
• Ability to coach teams to improve conversion, engagement, and revenue performance.

Communication & Collaboration

• Excellent communication and interpersonal skills to align teams and manage client relationships.
• Ability to work closely with marketing and CRM teams for seamless lead handovers and pipeline visibility.

Industry Knowledge

• Sector-specific experience that supports quicker onboarding and informed decision-making.

Education & Qualifications

• Relevant certifications in sales leadership, CRM systems, or strategic management.

To be successful in this role, it would be great if you have strategic & commercial acumen, experience scaling sales operations in a high-growth/start-up environment, and a commercial mindset with the ability to identify new revenue opportunities and partnerships. The successful candidate must have permission to work in the role’s location by the start of their employment.

About Us

Astutis Ltd is a leading provider of Health, Safety, and Environmental training and consultancy solutions. As part of Wilmington plc, we combine technical expertise with digital innovation to deliver exceptional learning experiences and customer outcomes. Our mission is to empower organisations and individuals worldwide to create safer, smarter, and more sustainable workplaces.

EEO Statement

At Wilmington Plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply!

How to Apply

Click on APPLY today!