Head of Marketing

Lovisa America LLC; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading retail brand in London is seeking a Head of Marketing to lead their marketing strategy and execution across multiple channels. The ideal candidate will have over 6 years of marketing experience, including 2 in a leadership role, and a proven track record in driving commercial growth. This position offers a competitive salary and the opportunity to shape a brand that is redefining jewellery in the modern world.

Benefits

Competitive salary

Growth opportunities

Creative work culture

Qualifications

• 6+ years in marketing with at least 2 years in a leadership role.
• Proven ability to manage and inspire a marketing team.
• Strong knowledge of social and performance marketing.

Responsibilities

• Own the end-to-end marketing strategy and execution.
• Lead seasonal campaign planning and execution.
• Oversee performance reporting focused on ROI and customer acquisition.

Skills

Marketing strategy

Team Leadership

Digital expertise

Creative vision

Commercial growth

Job description

Head of Marketing – Jewells (London Support Centre)

Location: London

Overview

Jewells isn’t your typical jewellery brand. We create waterproof, sweat-proof pieces designed to be lived in every day. From personalised Memory Stacks to professional piercing services, we’re redefining what it means to shop jewellery in the modern world. Fast-paced, fashion-forward, and unapologetically accessible, Jewells is setting a new standard – jewellery that goes where you go and tells your story along the way.

The Role

We’re looking for a dynamic, commercially driven Head of Marketing to lead and scale Jewells’ brand presence across every channel. Based at our London Support Centre, you’ll own the end-to-end marketing strategy and execution—from advertising and campaigns to cultural activations—with a laser focus on delivering measurable results.

You’ll directly manage a team, driving collaboration with the wider business to maximise revenue across stores, e-commerce, and social media. This role is as strategic as it is hands-on: you’ll shape the big picture while getting into the detail of shoots, partnerships, and campaign execution.

Perfect for someone who has built (or rebuilt) marketing functions in fast-paced retail environments—fashion, jewellery, beauty or lifestyle—and knows how to turn brand energy into commercial growth.

What You’ll Own

• Marketing Strategy & Execution: Lead, evolve, and deliver Jewells’ marketing strategy across paid, owned, and earned channels.
• Campaign Planning: Build and execute seasonal campaign calendars aligned to business and revenue goals.
• Performance & Reporting: Own marketing performance reporting, with a sharp focus on ROI, customer acquisition, and retention.
• Team Leadership: Manage, mentor, and inspire the Content Manager and Brand & Marketing Manager, ensuring the team delivers at pace and to a high creative and commercial standard.
• Delivery & Collaboration: Oversee influencer, partnerships, CRM/email, and paid digital activity through effective delegation and collaboration.
• Culture & Processes: Build a strong team culture of accountability, creativity, and speed-to-market.
• Campaign Alignment: Partner with the Head of E-commerce and Retail teams to ensure campaigns drive online and in-store revenue.
• Social & Brand Presence: Oversee all social platforms (organic + paid) to ensure Jewells shows up consistently, culturally, and with cut-through.
• Influencer & Partnerships: Guide influencer and partnership activity, balancing brand awareness with performance.
• CRM & Retention: Shape our CRM and retention approach — from lifecycle marketing to customer journeys.
• Creative Direction: Own the creative direction and organisation of shoots, events, and activations, ensuring campaigns feel fresh and commercially impactful.

Brand Building

• Position Jewells as the destination for accessible, premium-look jewellery.
• Collaborations & Content: Drive cultural relevance through collaborations, events, activations, and standout content.
• Creative Storytelling: Push creative storytelling across every touchpoint, from TikToks to billboards.
• Consistency & Elevation: Champion consistency in how Jewells shows up online and in-store.

About You

• Experience: 6+ years in marketing with at least 2 years in a leadership role.
• Team Leadership: Proven ability to manage, mentor, and grow a marketing team (content, brand, social, partnerships).
• Commercial Edge: Demonstrated success in driving revenue growth in DTC or omnichannel retail.
• Strategic + Hands-On: Comfortable switching between big-picture brand-building and executional detail.
• Digital Expertise: Strong knowledge of social, CRM, paid performance marketing, and influencer/partnership strategy.
• Creative Vision: Strong sense of cultural trends and storytelling; capable of creating campaigns that resonate.
• Collaborative: Thrives working cross-functionally with e-commerce, retail, and product teams.
• Driven: Excited to build something new, move fast, and disrupt a crowded market.

Why Jewells?

• Join one of the UK’s most exciting new retail brands.
• Lead a marketing function with real influence and impact.
• Work at pace in a culture that values creativity, results, and bold thinking.
• Build a brand that’s redefining jewellery for the modern world.
• Competitive salary, perks, and growth opportunities.

The role is listed with the following job types and functions: Marketing and Sales (Retail) as part of Living Industries.