Head of Effectiveness

Talon Outdoor Ltd; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading outdoor advertising company in London seeks a Head of Effectiveness to lead measurement growth in the OOH sector. Responsibilities include managing research projects, enhancing campaign evaluations, and representing the company at industry events. The ideal candidate has a background in research and data analysis, strong stakeholder engagement skills, and knowledge of the OOH market.

Qualifications

• Research, insight, data or analysis background is required.
• Experience in using data tools such as GWI, Route, and Nielsen.
• In-depth knowledge of media is preferred.

Responsibilities

• Lead the effectiveness agenda within Talon UK.
• Deliver campaign effectiveness studies and research projects.
• Manage relationships with agency and client effectiveness teams.

Skills

Ability to engage and challenge senior stakeholders

Confidence in speaking at industry events

Ability to work in multiple teams across multi disciplines

Experience interpreting and communicating data

Knowledge of the OOH market

Education

Degree in numeracy-based subjects or equivalent

Tools

GWI

Route

Nielsen

ONS data

Job description

The role of Head of Effectiveness is to lead the effectiveness agenda within Talon UK. By driving measurement growth and proof points within the OOH sector. Delivering exception campaign effectiveness studies, long term measurement laydowns and primary research projects that evaluate campaign and business performance and demonstrate the effectiveness of OOH within the wider media landscape. Working to support the growth of ad tech features and revenue through proof points for clients. Managing research partnerships and onboarding of new research agencies/partnerships to ensure delivering the best quality and value for Talon. Developing and maintaining relationships with agency and client effectiveness teams. Responsible for speaking at industry events and attending effectiveness conferences (e.g. Effworks Global) in addition to wider industry events to drive the OOH effectiveness narrative.

ABOUT US

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

WHAT WE ARE LOOKING FOR

This role should focus on bringing rigour to campaign measurement and evaluation across the UK market, create executional excellence and in turn grow advertising revenue. To challenge and define effectiveness and measurement solutions to ensure Talon excellence is evaluating clients KPI’s.

BOLD

• Ability to engage and challenge senior stakeholders
• Confidence in speaking at industry events

HUMAN

SMART

• Ability to work / support multiple teams across multi disciplines
• A research, insight, data or analysis background is required; experience of interpreting and communicating data is essential and a media background or some in-depth knowledge of media is preferred.
• For this role, it is important to demonstrate qualifications in numeracy- based subjects plus a degree equivalent is desired.
• Knowledge of the OOH market
• Experience in using tools such as GWI, Route, Nielsen, ONS data and equivalents is desired.

OUR TEAM

Our team is made up of a Chief Effectiveness Officer who manages projects to support the overall business and two other team members who you would work closely with to project manage measurement, agency sessions and campaign effectiveness. We serve all areas of the business and all agency patches with clients spanning across all verticals from finance to fast moving consumer goods (FMCG).

WHY US

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER

WE ARE BOLD

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.