Head of Digital Marketing

Lucky Day Competitions; United Kingdom; On-site; GBP 125,000 - 150,000; Full time

Job summary

A progressive marketing firm in the UK is seeking a Head of Digital Marketing to oversee all digital efforts. This role involves developing innovative strategies, leading a skilled team, and driving growth through data-driven campaigns. Ideal candidates have over 8 years of digital marketing experience and strong leadership skills. The company offers a competitive salary, professional development opportunities, and a collaborative work environment.

Benefits

Competitive salary

Professional development opportunities

Flexible working arrangements

Qualifications

• 8+ years of experience in digital marketing with a strong track record.
• Proven leadership skills managing high-performing teams.
• Advanced analytical skills in leveraging data for decision-making.

Responsibilities

• Develop and execute digital marketing strategy aligned with company growth.
• Lead and manage all facets of digital marketing efforts.
• Drive customer acquisition through innovative digital campaigns.

Skills

Digital marketing strategy development

Data analysis

Leadership

SEO

Content marketing

Communication skills

Project management

Creativity

Education

Degree in Marketing, Communications, Business, Data Analytics, or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Tableau

Power BI

Job description

The Head of Digital Marketing will be a key member of the leadership team, responsible for overseeing all digital marketing efforts and contributing to the company's overall strategic goals. This role requires a dynamic leader with deep expertise in digital marketing, advanced data skills, and a proven ability to deliver results while driving commercial success.

Key Responsibilities

• Develop and execute a cutting‑edge digital marketing strategy aligned with the company's growth objectives and vision.
• Lead and manage all facets of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
• Oversee data‑driven decision‑making processes by analysing and interpreting complex datasets, customer insights, and market trends to optimise performance and identify new opportunities.
• Drive customer acquisition and retention through innovative and cost‑effective digital campaigns.
• Foster a compelling and consistent brand identity across all platforms and communication channels.
• Manage and mentor a growing team of digital marketing professionals, fostering a culture of creativity, accountability, and excellence.
• Collaborate with internal departments, including sales and product teams, to align marketing initiatives with broader business goals.
• Define, monitor, and achieve key performance indicators (KPIs) to measure the success of digital campaigns and strategies.
• Ensure effective management and allocation of the digital marketing budget to maximise ROI.
• Stay ahead of industry trends, technologies, and competitor strategies to keep the company at the forefront of the digital marketing landscape.
• Leverage commercial expertise to identify revenue opportunities and enhance profitability through effective marketing strategies.

Requirements

• A degree in Marketing, Communications, Business, Data Analytics, or a related field. Advanced degrees or certifications (e.g., Google Ads, HubSpot) are advantageous.
• 8+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns.
• Proven leadership skills with experience managing and growing high‑performing teams.
• Deep knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
• Advanced analytical skills with experience in leveraging data visualisation and BI tools (e.g., Tableau, Power BI) to inform strategy and decision‑making.
• Demonstrated ability to combine strategic thinking with a hands‑on approach to problem‑solving.
• Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels.
• Commercial acumen with a focus on driving revenue growth and optimising profitability.
• Creativity and innovation in developing impactful marketing strategies.
• Strong project management skills and the ability to manage competing priorities in a fast‑paced environment.

Benefits

• A competitive salary, depending on experience.
• The opportunity to lead the digital marketing strategy for a rapidly growing and innovative company.
• A collaborative and entrepreneurial work environment where your contributions make a direct impact.
• Professional development opportunities and access to industry‑leading tools and resources.
• Flexible working arrangements (where applicable).

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing
• IT Services and IT Consulting