Head of Audiences and Communications

Crystal Palace Park Trust; Bromley; On-site; GBP 125,000 - 150,000; Full time

Job summary

A community-focused charity in Bromley is seeking a skilled Head of Audiences and Communications to lead innovative marketing strategies. The ideal candidate will create and execute multi-channel campaigns to promote the park’s cultural heritage and improve community engagement. Responsibilities include managing audience relationships, enhancing customer experiences, and overseeing a team to ensure efficient communication delivery. This role plays a vital part in broadening access and participation while supporting the Trust’s sustainability efforts.

Qualifications

• Proven experience in communications and marketing roles.
• Ability to develop multi-channel campaigns targeting diverse audiences.
• Strong interest in culture and heritage.

Responsibilities

• Develop and deliver multi-channel campaigns.
• Broadening access and participation for diverse audiences.
• Support income generation and community involvement.

Skills

Creative thinking

Strategic planning

Audience engagement

Customer service

Job description

We are looking for a skilled communications and marketing professional with a strong focus on audiences and a keen interest in culture and heritage.

About the role

The role of Head of Audiences and Communications offers a hugely exciting opportunity for a creative, dynamic and strategic communications and marketing professional to join a young and ambitious charity at a pivotal moment in its evolution.

• Develop and deliver creative and compelling multi‑channel campaigns to meet objectives including:
• Raising the profile of the park and its iconic, award‑winning indoor and outdoor venues, such as the Crystal Palace Subway, Italian Terraces, and the Concert Platform and Crystal Palace Museum as a home for world‑class arts, culture and heritage;
• Broadening access, deepening participation and extending reach with larger and more diverse audiences;
• Providing a high level of customer service to park visitors, users and the surrounding communities;
• Supporting income generation as part of the Trust’s remit to deliver an innovative new business model to underpin a sustainable and vibrant future for this complex and historic landscape; and
• Promoting opportunities for local residents to get involved in caring for this unique landscape such as volunteering, membership and philanthropic giving.
• Oversee the work of a Content and Marketing Manager to ensure smooth and efficient delivery of all communications and marketing channels whether digital, press or physical in‑park signage.

Where you'll be working

At over 200 acres, Crystal Palace Park is far larger than most urban parks. Beloved as a ‘back garden’ to many people in the surrounding neighbourhoods, it is also of national and international significance due to its design as the grounds to the Victorian architectural masterpiece, The Crystal Palace, and its rich, unique heritage, including the 170-year-old world-famous Dinosaurs.

Today, circa one million people visit the park every year; to relax and meet friends and family, take part in sports and physical exercise, enjoy world-class acts during summer festivals, or simply have a moment of peace and enjoyment of nature.

In September 2023, after 25 years of community campaigning, Crystal Palace Park Trust took over custodianship of this historic landscape and its unique venues via a 125-year lease from the London Borough of Bromley. We are now working closely with a wide-range of partners to deliver a multi-million-pound regeneration and restoration project that will save the park's globally unique heritage and drive a 35% increase in annual visitor numbers.

Job Description and Person Specification

For more information on how to apply, review the application pack and submit the required documents by the closing date of 10:00 on Monday 26 January 2026.

Crystal Palace Park Trust is an equal opportunities employer. We believe that our staff should represent the communities, organisations, and individuals that we work with and support. We welcome applications from all qualified individuals regardless of race, gender, age, disability, sexual orientation, religion, or nationality.

Closing date: 10:00 on Monday 26 January 2026

Explore current roles and ways to get involved here .

Crystal Palace Park Trust is aRegistered Charity#1193331