Head of Affiliates

Methodfi; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading innovative iGaming company in the UK is seeking a Head of Affiliates to build, lead and scale their affiliate program. This role involves managing high-value partnerships, optimizing campaigns, and ensuring compliance in a rapidly evolving industry. Candidates should have over 5 years of affiliate marketing experience, preferably in the crypto gambling space. The ideal candidate will have a proven track record of revenue growth and team management, along with a deep understanding of blockchain technology.

Qualifications

• 5+ years in affiliate marketing, with at least 3 years in crypto gambling or iGaming.
• 2+ years managing and developing teams.
• Proven track record of scaling affiliate programs and achieving revenue targets.

Responsibilities

• Develop and execute affiliate campaigns aligned with company growth objectives.
• Manage affiliate marketing budget and forecast revenue contribution.
• Ensure affiliate compliance across jurisdictions.

Skills

Affiliate marketing experience

Team management

Understanding of crypto/blockchain

Analytical skills

Tools

Affiliate tracking platforms

Job description

About Us

We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting‑edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community‑driven engagement.

Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

Purpose of the Role

We're seeking a Head of Affiliates to build, lead, and scale our affiliate program. You'll own everything from strategy to execution, managing relationships with high‑value partners while developing a high‑performing team. This role reports to CMO and is critical to our customer acquisition strategy.

Role and Responsibilities

• Develop and execute affiliate campaigns aligned with company growth objectives
• Recruit, onboard, and nurture relationships with Igaming affiliates, streamers, KOLs, and content creators.
• Negotiate partnership terms and commission structures that balance profitability with competitive positioning
• Implement tracking, reporting, and fraud prevention systems to ensure program integrity
• Analyse affiliate performance data and optimise campaigns for ROI
• Manage affiliate marketing budget and forecast revenue contributionCollaborate with Product, Tech and Marketing teams to ensure seamless partner experience
• Ensure affiliate compliance across jurisdictions
• Represent Playlink at industry conferences and networking events

Work Experience and Skills

• 5+ years in affiliate marketing, with at least 3 years in crypto gambling or iGaming
• 2+ years managing and developing teams
• Proven track record of scaling affiliate programs and achieving revenue targets
• Deep understanding of crypto/blockchain technology and cryptocurrency payment flows
• Strong network of existing affiliate relationships in the crypto gambling space
• Experience with affiliate tracking platforms
• Data‑driven approach with strong analytical and reporting skills
• Knowledge of compliance requirements across multiple jurisdictions

What Sets You Apart

• Experience working in startup or high‑growth environments
• Background in both crypto‑native and traditional iGaming affiliates
• Understanding of Web3 community dynamics and influencer marketing
• Track record of building affiliate programs from early stage to maturity
• Comfortable working autonomously while collaborating cross‑functionally
• Experience managing remote/distributed teams