Global Brand Manager (Communication Lead), Diplomatico

Brown-Forman Australia Pty. Ltd.; City of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A premium spirits company is seeking a Global Brand Manager (Communication Lead) to enhance the global presence of Diplomatico, a top-tier rum. The role requires at least 6 years of experience in integrated communications, leading multiple agencies, and managing global marketing campaigns to amplify brand storytelling. Join a collaborative team dedicated to driving effective brand narratives and ensuring compliance with brand standards.

Benefits

Equitable pay structures

Premium employee experience

Comprehensive benefits

Qualifications

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications.
• Proven ability to lead and manage multiple external agencies.
• Deep understanding of the evolving global media landscape.

Responsibilities

• Lead the development and execution of the global communications strategy.
• Serve as the primary global contact and leader for all external agencies.
• Oversee the performance measurement of global communications initiatives.

Skills

Integrated global communications

Agency management

Digital marketing

Content creation

Analytical skills

Relationship building

Job description

Overview

Global Brand Manager (Communication Lead), Diplomatico

This pivotal role will elevate the global presence and narrative of Diplomatico, a leading super-premium rum from Venezuela. You will create culturally relevant, earned-media-first campaigns and shape how the world perceives our brand, driving integrated communications that reinforce our heritage and craftsmanship across every global touchpoint.

Meaningful Work From Day One

You will orchestrate Diplomatico's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability. This strategic role translates the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning.

What You Can Expect

• Leads the development and execution of the global communications strategy and integrated media plans.
• Serves as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
• Spearheads the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
• Provides visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
• Oversees the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
• Manages Diplomatico's global brand reputation, including the development of strategic crisis communications plans.
• Fosters seamless cross-functional collaboration with market teams, product development, insights and sales to support business growth.
• Manages the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
• Champions Diplomatico's distinct brand voice and ensures strict adherence to brand guidelines and legal compliance.

What You Bring to the Table

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
• Proven ability to lead and manage multiple external agencies and drive integrated execution.
• Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
• Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
• Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
• Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.

What Makes You Unique

• Experience with luxury goods or luxury wine and spirits - either in agency or on the brand side.
• Experience leading communications for a brand that achieved outsized growth through disruptive, non-traditional marketing.
• Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.