Global Audience Director — Strategy & Activation

Publicis Groupe; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A major global marketing firm in Greater London is seeking an Audience Associate Director to lead and innovate audience strategies across various markets. This role emphasizes a strong focus on data-driven insights and operational excellence to activate and optimize audience engagement. A successful candidate will have hands-on experience with key marketing technologies and the ability to communicate complex information effectively to drive impactful digital marketing campaigns. Competitive benefits and a hybrid work model are offered.

Benefits

Flexible work arrangements

Reflection days for well-being

24/7 support helpline

Family-friendly policies including full pay for family milestones

Additional day off for birthday

Local discounts on various services

Qualifications

• Hands-on experience in relevant platforms.
• Deep understanding of media activation.
• Excellent communication skills.

Responsibilities

• Shape global audience strategies and data-driven use cases.
• Lead audience activation and manage operations.
• Support strategies for digital audience challenges.

Skills

Experience with DMPs, CDPs, programmatic platforms, or analytics tools

Understanding of media activation, site tagging, and audience analytics

Highly organized and detail-oriented

Ability to communicate complex technical content to senior stakeholders

Self-motivated and capable of building strong relationships

Job description

A major global marketing firm in Greater London is seeking an Audience Associate Director to lead and innovate audience strategies across various markets. This role emphasizes a strong focus on data-driven insights and operational excellence to activate and optimize audience engagement. A successful candidate will have hands-on experience with key marketing technologies and the ability to communicate complex information effectively to drive impactful digital marketing campaigns. Competitive benefits and a hybrid work model are offered.