General Manager - Land Rover

Listers Group; Hereford; On-site; GBP 135,000; Full time

Job summary

A prominent motor retailer is seeking a motivated General Manager for their Land Rover dealership in Hereford. This role is crucial for driving business growth and enhancing customer satisfaction. The ideal candidate should possess extensive experience in managing retail and aftersales departments within a franchised dealership. Responsibilities include overseeing dealership performance and leading customer satisfaction initiatives. The position offers a competitive salary with an OTE of £135,000 and benefits such as a company car, 33 days holiday, and a wellness programme.

Benefits

33 days holiday including bank holidays

Company Pension

Wellness Programme

Sick Pay

Group life insurance

Staff discount on car servicing

Long service and loyalty incentives

In-house qualifications

Company Events

Qualifications

• Extensive experience in overseeing Retail and Aftersales departments.
• Proven track record of delivering outstanding results and customer satisfaction.
• Currently in a General Manager or senior management role within a dealership.

Responsibilities

• Drive the growth of the dealership with effective management.
• Lead customer satisfaction programs to outperform competitors.
• Collaborate with the Head Office team for operational support.

Skills

Strong management skills

Leadership

Customer satisfaction

Retail and aftersales experience

Job description

We are currently recruiting for a highly motivated and results driven General Manager for our Land Rover Dealership in Hereford. This is a very exciting time to be joining the brand with some exciting line‑up updates planned for 2026.

To reflect the importance of this role it comes with an excellent basic salary with an OTE of £135,000 plus benefits, including a Land Rover company car.

Whilst this title may differ from franchise to franchise the responsibilities for the role do not vary. Reporting to the Land Rover Head of Brand you will take overall responsibility for the performance of the Dealership.

In every aspect of our dealerships the aim is always to exceed customer expectation. Customer care is of paramount importance within this role as you will be leading from the front to ensure that our customers receive the best possible experience.

Role and Responsibilities

• Working closely with the management team the General Manager is responsible for the continued growth of the business.
• You will drive a leading customer satisfaction programme that takes your dealership into a different league to your competitors.
• You will receive a robust support network from our Head Office team including our I.T, Finance, Accounts, Marketing, Recruitment and Training departments.
• We truly are an electrifying and results driven company and everything we do is geared towards our enthusiasm for creating enduring bonds with both the franchises we represent and the customers we serve.

About you

• The successful candidate will preferably have extensive experience of overseeing the Retail and Aftersales departments within a franchised dealership.
• You must be able demonstrate a profitable and successful track record of delivering outstanding results as well as delivering exceptional customer satisfaction.
• In addition, you need to have strong management and leadership skills, winning mentality and a real passion for the brand.
• Currently be a General Manager / Head of Business or in a senior line management role within a franchised dealership.

What we offer

• 33 days holiday including bank holidays
• Company Pension
• Wellness Programme
• Sick Pay
• Group life insurance
• Staff discount on car servicing
• Lister's Benefits – discounts on retailers, restaurants, cinemas & holidays
• Long service and loyalty incentives
• Staff referral scheme
• In-house, manufacturer & professional qualifications
• Company Events

Why Listers?

Founded in 1979, Listers Group stands as one of the largest privately and family‑owned motor retailer groups in the UK. There’s a reason why this is the case, actually there’s over two and a half thousand reasons, our team. Since the very beginning our success has been a product of the fantastic people that work for us. This is recognised by representing some of the world’s most prestigious car brands across the Midlands, Lincolnshire, Gloucestershire, Norfolk and Yorkshire. We support employees in all areas of the business, whatever your aspirations might be Listers has a career for you.