Full-Funnel Marketer (Acquisition & Onboarding)

OQS; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading creative agency is seeking a Full-Funnel Marketer to enhance acquisition and onboarding strategies across multiple platforms. The ideal candidate will be responsible for executing integrated campaigns, optimizing user journeys, and collaborating with various teams to drive subscriber retention. This mid-senior level position offers a dynamic work environment and competitive remuneration based on experience.

Benefits

5% Employer Contribution Pension Scheme

Generous discounts at the Company restaurant

Interest free season ticket loan

Qualifications

• Minimum 2 years in acquisition or lifecycle marketing.
• Hands-on experience with Meta, Google Ads, and YouTube.
• Knowledge of marketing funnels and customer journeys.

Responsibilities

• Execute marketing funnel and focus on top-of-funnel acquisition.
• Build integrated campaigns across various platforms.
• Maintain reporting frameworks for tracking acquisition and conversion.

Skills

Campaign Execution

Customer Journey Optimisation

Performance Marketing

Education

Bachelor's Degree

Tools

GA4

Campaign Monitor

Customer.io

Job description

Full-Funnel Marketer (Acquisition & Onboarding)

Full-Funnel Marketer (Acquisition & Onboarding)

1 day ago Be among the first 25 applicants

OQS Studio is the newly formed in-house creative agency powering standout campaigns across The Spectator, UnHerd, and Apollo — in the UK and internationally. We blend editorial flair with marketing precision to grow audiences, drive subscriptions, and strengthen the reach of our titles.

We're looking for a hands-on full-funnel marketer to execute acquisition and onboarding strategy across all platforms. You'll be integral in our drive to turn curiosity into commitment — building, optimising and monitoring journeys that convert readers into loyal subscribers, from first impression to long-term retention.

What you will be doing:

• Execute the end-to-end marketing funnel across OQS titles — with particular focus on top-of-funnel acquisition and post-sign-up onboarding (days 0-30)
• Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app
• Build and continuously optimise onboarding journeys — including triggered email flows, landing pages, push notifications, and in-app content
• Work closely with product, editorial, data, and design teams to ensure a seamless, high-quality user journey
• Adhere to clear reporting frameworks to track acquisition, conversion, and LTV across channels, working towards pre defined KPIs
• Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI
• Ensure campaigns are both on-brand and optimised for performance — with a clear understanding of the nuances across titles and platforms
• Handle on-site promotions, metering journeys and offer pages
  
  

Requirements

• Minimum 2 years working on acquisition or lifecycle marketing in a subscription-based business, publisher, or DTC environment
• Hands-on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms
• Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive
• An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting
• Hands-on experience with GA4, Parse.ly, Campaign Monitor/Mailchimp, Customer.io or equivalent tools
• Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates
• A creative, collaborative mindset — with a strong eye for copy, design, and user experience
• Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups
  
  

Benefits

• Salary dependent on experience
• 5% Employer Contribution Pension Scheme
• All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit
• Cycle to work scheme
• Interest free season ticket loan

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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