Field Sales Executive - Off Trade

Thatchers Cider Company Ltd; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading cider maker is seeking a Field Sales Executive in Shropshire. This full-time role involves visiting grocers and key convenience outlets to boost cider sales. Responsibilities include growing territory, enhancing customer engagement, and building relationships with stakeholders. The ideal candidate will have experience in field sales and be proactive. Competitive salary, enhanced bonus structure, and comprehensive benefits including a company car are offered in this exciting opportunity.

Benefits

Competitive salary

Enhanced bonus structure

Comprehensive benefits including company car

Discounts in cider shop

Thatchers training and development programme

Qualifications

• Experience in off-trade customers or field sales role preferred.
• Ability to manage time effectively.

Responsibilities

• Grow territory and identify new opportunities.
• Enhance customer engagement through tours and tastings.
• Build relationships with stakeholders.

Skills

Pro-active

Resilient

Relationship/rapport building skills

Presentation and communication skills

Strong organisation skills

Analytical and numerate

IT literacy

Full valid driving license

Job description

At Thatchers we are looking for a Field Sales Executive who is based in and around Shropshire. This is a full-time permanent position, which will require you to visit multiple grocers and key convenience outlets, to help our customers sell more cider. We are looking for a motivated and flexible person to increase brand presence of our premium ciders.

What will I be doing?

• Grow your territory through identifying new opportunities, to increase volume through maintaining product availability and increasing product visibility.
• Enhance customer/consumer engagement through tours, tastings, events, product placement and POS
• Build relationships with in-store and regional stakeholders

As part of your role, you will occasionally need to undertake overnight stays.

What are we looking for?

Ideally, you will have experience working in the off-trade/ with off-trade customers, and/or have experience of working in a field sales role.

At Thatchers, we empower our people to manage their territory as though it’s their own business. As a Field Sales Executive, you’ll drive awareness of the Thatchers brands in your area by increasing the distribution and availability of our award‑winning premium ciders.

Our team are action-oriented, adaptable, and resourceful and we have delivered success after success in a highly competitive marketplace. We have a thirst for knowledge, a passion for quality cider and a commitment to delighting our customers.

What skills do I need?

• Pro-active
• Resilient
• Relationship/rapport building skills
• Presentation and communication skills
• Strong organisation skills and the ability to manage your time
• To be analytical and numerate
• Flexible to meet the needs of the business
• A good level of IT literacy
• A full, valid driving license

What are the perks?

• Competitive salary
• Enhanced bonus structure
• Comprehensive benefits including company car, IT equipment & pension
• Discounts in our cider shop (after all, you’ll need to know just how good our cider is!)
• Thatchers training and development programme
• This is an amazing opportunity to become part of the Thatchers success story and take on an exciting role where no two days are the same.

Who are Thatchers Cider?

Established in 1904 by William John Thatcher, we have grown into one of the top cider‑making businesses in the world. Now in our fifth generation of family cider makers, we’re exceptionally proud of our Somerset roots.

We’ve experienced tremendous growth through industry‑leading levels of investment in our marketing, people development, innovative technology and world‑class cider mill. The best part? We’re just getting started.