European B2B Marketing Lead: AI-Driven Campaigns & Content

BTS; Portsmouth; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A professional services company in Portsmouth is seeking a Regional Marketing Lead to drive B2B marketing strategies across Europe. The ideal candidate will have proven experience in B2B marketing, strong communication skills, and the ability to leverage AI tools in marketing processes. The role involves developing regional marketing plans, creating relevant content, and collaborating with global teams to ensure effective marketing execution. This is an in-office position requiring attendance 3 days a week.

Qualifications

• Proven experience in a B2B marketing role, ideally in a professional services environment.
• Strong written and verbal communication skills, with experience developing content for business audiences.
• Ability to work effectively with senior stakeholders and influence through strong relationships and clear communication.

Responsibilities

• Deliver the regional marketing plan and calendar for BTS Europe.
• Partner with regional Subject Matter Experts to create relevant content.
• Monitor and report on campaign performance and marketing impact.

Skills

B2B marketing

Content development

Communication skills

AI tools incorporation

Salesforce

Multi-channel campaigns

Tools

Pardot

Salesforce

Job description

A professional services company in Portsmouth is seeking a Regional Marketing Lead to drive B2B marketing strategies across Europe. The ideal candidate will have proven experience in B2B marketing, strong communication skills, and the ability to leverage AI tools in marketing processes. The role involves developing regional marketing plans, creating relevant content, and collaborating with global teams to ensure effective marketing execution. This is an in-office position requiring attendance 3 days a week.