Senior Marketing Analytics Lead — Data-Driven Growth

Paysend Group Ltd.; Greater London; On-site; GBP 55,000 - GBP 75,000; Full time

Job summary

A financial technology company in Greater London is seeking a Senior Marketing Analyst to transform marketing data into actionable insights. The role involves collaborating with various teams to enhance decision-making and optimize performance across channels. The ideal candidate will have 3-5+ years of marketing analytics experience, a strong foundation in statistical methods and data storytelling. This position offers competitive compensation and an opportunity to make a significant impact within the organization.

Benefits

Competitive salary

Flexible work arrangements

Mentoring programs

Continuous learning opportunities

Qualifications

• 3-5+ years of experience as a marketing analyst in high-growth environments.
• Strong statistical foundations in marketing attribution and LTV.
• Comfort with diverse data sets and deploying models to production.

Responsibilities

• Own performance measurement for Consumer Marketing across all channels.
• Build customer LTV and cohort models for actionable insights.
• Partner with CRM teams to analyze campaign performance.

Skills

Advanced SQL

Python

Data Visualization

Statistical Foundations

Data Storytelling

Education

Bachelor's degree in a quantitative field

Tools

BI tools (e.g., Tableau, Power BI)

Job description

A financial technology company in Greater London is seeking a Senior Marketing Analyst to transform marketing data into actionable insights. The role involves collaborating with various teams to enhance decision-making and optimize performance across channels. The ideal candidate will have 3-5+ years of marketing analytics experience, a strong foundation in statistical methods and data storytelling. This position offers competitive compensation and an opportunity to make a significant impact within the organization.