Social Media Manager

Dreamlines GmbH; Remote; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading travel company in the UK is seeking a Social Media Manager to oversee the social media strategy and execution across various platforms. You'll be responsible for creating compelling content that drives awareness and bookings for cruise travel products. The ideal candidate will have proven experience in social media management, a strong creative flair, and the analytical skills to optimize performance based on data insights. Join a dynamic team and contribute to the company's growth with flexible working arrangements and travel perks.

Benefits

Flexible working hours

Travel perks and discounts

Regular team events

Creative environment

Qualifications

• Proven experience in managing social media channels, preferably in travel or e-commerce.
• Strong skills in content creation with a focus on visuals and storytelling.
• Experience analyzing performance metrics and driving actionable insights.

Responsibilities

• Develop and execute a social media strategy aligned with business goals.
• Plan and create high-quality content across various platforms.
• Track KPIs to optimize social media performance.

Skills

Social media management

Content creation

Data analysis

Commercial awareness

Collaboration

Job description

Remote: United Kingdom

Own the social media strategy, execution, and performance across all digital platforms to drive awareness, engagement, and bookings for our cruise travel products. The role requires equal parts creativity, analytical skill, and commercial awareness, turning content into measurable sales impact.

Key Tasks & Responsibilities

• Develop and execute a social media strategy aligned with commercial goals, campaigns, and booking targets
• Define and manage clear content pillars (destinations, experiences, onboard life, offers) to drive brand authority and inspiration
• Plan, produce, and publish high-quality content (posts, reels, stories, video) across Instagram, Facebook, TikTok, and YouTube
• Create monthly content calendars with strong call-to-action alignment (traffic, lead generation, bookings)
• Manage daily community engagement, including comments, messages, and brand reputation
• Collaborate with cruise line partners on co-branded campaigns, influencer activity, and user-generated content
• Track and analyse KPIs (engagement, reach, growth, CTR, conversions, ROI) and optimise performance based on insights
• Prepare regular performance reports with clear learnings, recommendations, and next steps

Your profile

• Proven experience managing social media channels for a brand, ideally in travel, tourism, lifestyle, or e-commerce
• Strong content creation skills, with a good eye for visuals, copy, and platform-specific storytelling
• Data-driven mindset with experience analysing performance and translating insights into action
• Commercial awareness and understanding of how social content drives traffic, leads, and sales
• Hands-on experience with Instagram, Facebook, TikTok, and YouTube (organic-first, paid a plus)
• Comfortable collaborating cross-functionally with Paid Media, CRM, Design, Product, and Customer Service teams
• Experience working with influencers, partners, or co-branded campaigns
• Highly organised, proactive, and able to manage multiple campaigns and stakeholders simultaneously

Our offer

• A remote role - no commuting
• Flexible working hours
• An international and diverse company
• Team and company events on a regular basis
• A dynamic environment with a start-up atmosphere and room for your own ideas
• To accompany Dreamlines on its way to becoming the global market leader
• A competitive salary and travel perks and discounts