Brand Image Manager EMEA PFS Communications

Ralph Lauren Corporation; Watford; On-site; GBP 60,000 - GBP 80,000; Full time

Job summary

A global lifestyle brand seeks a Brand Image Manager in Watford to drive seasonal brand communications and ensure consistent presentation across channels. Candidates should possess strong visual merchandising skills, retail experience, and proficiency in Microsoft Office and Adobe Suite. The role requires collaboration with marketing and buying teams, along with the ability to manage tight deadlines while balancing brand elevation with commercial needs. Join a dynamic team fostering inclusion and creativity.

Qualifications

• Understanding of store fixture and store design; ability to read floorplans.
• Experience in visual merchandising and buying.
• Essential shop floor retail experience.

Responsibilities

• Drive seasonal brand image communications and in-store guidelines.
• Collaborate with various teams for alignment on priorities.
• Provide visual feedback to support EMEA strategies.

Skills

Visual Merchandising

Store Design

Microsoft Office

Adobe Suite

Excel

Strong Communication

Job description

Brand Image Manager, EMEA PFS Communications

Ref #:

W171509

Department: Creative Services

City: Watford

State/Province: Hertfordshire

Location: United Kingdom

alph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Brand Image Manager, EMEA PFS Communications

Drive seasonal brand image communications by creating clear in‑store guidelines and tools that ensure consistent presentation across categories, channels, and regions. Act as the key liaison between cross‑functional teams to balance commercial needs with brand elevation.

• Brand Image Communications – In Store Guidelines and Seasonal Tool Creation
• Showroom Set up and partnership with creative teams.
• EMEA PRO Buying Visual Assortment process and support.
• Seasonal Guideline/ Model Store Shoot each Season.
• Partnership on Sale guidance and capacity Guidance.

Key Responsibilities

Develop seasonal planning guides and visual tools for store teams.

Collaborate with Marketing, Buying, Space Planning, and Brand Specialists to align priorities and ensure accuracy.

Distribute and maintain documents via Yoobic/SharePoint; organize team calls and meetings.

Provide visual feedback on assortments to support EMEA strategies and seasonal launches.

Guide buying teams on product distribution and assortment modules.

Lead cross‑channel collaboration to ensure consistent brand presentation across full price, showroom, and PRO environments.

Accountabilities

Act as the “go‑to” for brand image queries across functions.

Ensure flagship presentation strategies are achievable and consistent.

Balance commercial objectives with brand elevation and customer experience.

Experience, Skills & Knowledge

• An understanding of store fixture and store design. Ability to read floorplans and elevations.
• Experience of Visual Merchandising and merchandising and buying experience.
• Shop floor retail experience is essential.
• Microsoft Office with Adobe Suite. In‑depth Knowledge of Excel.
• Experience of multi‑channel environments.
• Focused; ability to visualize without physical space or product being present.
• Structured and organized, able to work to tight deadlines with numerous opinions and demands.
• Positive and passionate about Ralph Lauren.
• Strong Communicator; influencing/negotiating skills.
• Proactive and reactive to requests. Aware of sales goal and sales progress to support sell out.